Rimmel, commonly known as Rimmel London, is a British multinational cosmetics brand, now owned by parent company Coty.

The House of Rimmel was founded by French-born British cosmetics entrepreneur Eugène Rimmel as a perfumery in 1834, in Regent Street, London. Within a year of opening, Eugène Rimmel came to create many make up products, including mascara. It gave rise to the term 'rimmel' being used to mean 'mascara' in many Mediterranean languages.

Brand ambassadors of Rimmel have included Kate Moss, Sophie Ellis-Bextor, Lily Cole, Ayumi Hamasaki and Holly Willoughby.

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