Inspired by the wisdom and ancient traditions of Asian cultures, Rituals has created an extensive collection of luxurious and affordable products for the home and body.

Founded in 2000 by Raymond Cloosterman, Rituals is currently available in over 250 international stores and over 450 shops in 15 different countries. It is a well-established and recognised brand, known for its corporate responsibility policy and organic product ingredients.

In January 2022 the company successfully achieved B Corp status.

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