RMS Beauty, founded by makeup artist Rose-Marie Swift in 2009, was one of the first brands to push organic, clean formulations.

Swift's vision of enhancing natural beauty without harmful chemicals led to the creation of cult-favorite products like the Living Luminizer and "Un" Cover-Up. With a commitment to sustainability and transparency, RMS Beauty remains independently owned, empowering consumers to embrace clean beauty while advocating for environmental responsibility and skincare efficacy.

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