Seven Dials is a village and neighborhood in the St Giles district of the London Borough of Camden, within the greater Covent Garden area in the West End of London.

Seven streets of Seven Dials area converge at the roughly circular central roundabout, at the centre of which is a column bearing six sundials – with the column itself acting as the seventh sundial.

The areas street include Little and Great Earl Street (now Earlham Street), Little and Great White Lyon Street (now Mercer Street), Queen Street (now Shorts Gardens) and Little & Great St. Andrew's Street (now Monmouth Street).

Home to some of the trendiest retail stores; this shopping space is a prime location for London's fashionista's, as well as tourists from across the world.

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