Launched in 1996, Smashbox was founded by Dean and Davis Factor, great grandsons of Hollywood makeup legend Max Factor.
The Smashbox Cosmetics line focuses on long-lasting products designed to give a flawless look befitting of Hollywood stars. Smashbox Cosmetics was part of a wider business empire for the Factor brothers, Smashbox Studios, which includes a modelling agency, a photo studio and a clothing line.
The cosmetics arm of the business was sold to Estee Lauder in the summer of 2010, but the brothers remain at the helm.
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The Estée Lauder Companies handles PR internally for Smashbox:
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