The Ordinary is a revolutionary skincare brand known for its simplicity and affordability. Launched in 2013, it disrupted the beauty industry by offering high-quality, single-ingredient products at remarkably low prices.

The Ordinary's transparent and minimalist approach to skincare, showcasing ingredients like retinol and hyaluronic acid, empowers consumers to curate personalised routines. With a strong commitment to science and transparency, The Ordinary has garnered a loyal global following, making effective skincare accessible to all.

In 2021, The Estée Lauder Company agreed to buy a majority stake in Deciem, its then parent company, at a $2.2 billion valuation.

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