The Perfume Shop is a UK perfume retailer founded in 1992 and owned by A.S. Watson (Health & Beauty UK) Ltd, which is part of the A.S. Watson Group. The A.S. Watson Group acquired The Perfume Shop in 2005.
The company is the second largest fragrance retailer in the UK. Since 2010, it has operated a shop in shop concept at Superdrug stores. The project was initially trialled with 11 stores including Aylesbury, Milton Keynes, Bury, Glasgow, and Westfield London.
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Finn Partners handles PR for The Perfume Shop
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The Perfume Shop celebrates decade-long partnership with Alzheimer's charity
The Perfume Shop's omnichannel strategy drives sales despite drop in profits
The Perfume Shop strengthens employee support with new financial wellbeing platform
The Perfume Shop anticipates record sales as it reveals top fragrance predictions for Father's Day
The Perfume Shop launches "industry-leading" fragrance refill station with L’OréalEight bottles sold every minute during Mother's Day period at The Perfume Shop
