VO5 began as a conditioning hairdressing created by a chemist and a hairdresser, Alberto Culver. VO5 stands for 5 Vitamin Oils - Sunflower Seed Oil, Mango Seed Oil, Sweet Almond Oil, Rosemary Leaf Oil, Chamomile Flower Oil.
VO5's original product was used to off-set the harsh conditions of Hollywood sound stages. VO5 was purchased by Leonard Lavin in 1955, and moved to Chicago where it was expanded into a full range of haircare products.
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