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TheIndustry.beauty The Innovators Awards: winners revealed

Lauretta Roberts
14 July 2025

The winners of the second annual TheIndustry.beauty The Innovators Awards were revealed at an exclusive ceremony in London last night attended by some of beauty's biggest names.

The evening kicked off the with induction of two industry legends into our Hall Fame: globally renowned hair stylist and brand founder Sam McKnight and global skin authority and brand founder Caroline Hirons.

Some 200 leading figures from the industry gathered in The Ballroom of Corinthia London to witness the winners being crowned in a ceremony hosted by writer and comedian Tatty Macleod.

Once again global logistics giant Bleckmann acted as principal partner for the event, while further vital support was provided by sponsors Revieve, SoPost, Noatum Logistics, Orean, Studio 82 and Marks & Spencer.

HALL OF FAME

 

Caroline Hirons (pictured in 2024) was inducted into the Hall of Fame

Caroline Hirons

Sam McKnight (Main image)

 

Activation winner: Space NK with Studio 82's Natalie Still


ACTIVATION

Winner: Space NK: The Fragrance Library

Highly Commeded: NARS Players’ Lounge

Finalists:

Dermalogica: Bank of Collagen Event for Pro Collagen Banking Serum

H beauty: H beauty on Tour

Lookfantastic: Concept Store, Altrincham

VIEVE/Backlash: Skin Nova Collection Roadshow

The Activation Category is presented by: Studio 82

Collaboration winner: Diptyque


COLLABORATION

Winner: Diptyque X Lucy Sparrow

Highly Commented: Dr.PAWPAW X Wicked

Finalists: 

MALIN + GOETZ X Mob Kitchen

Wonderskin X Chipotle: Lipotle


EXPERIENCE

Winner: Katherine Daniels: Virtual Skin Bar & Live Shopping

Highly Commended: The INKEY List X Revieve: Acne Analyzer Pro

Finalists:

Diptyque: Maison Diptyque, London

Kate Somerville X Revieve: Skin Quiz

 


DIGITAL RETAIL

Winner: Glow For It

Highly Commended: The INKEY List

Debenhams

KIKO Milano X Revieve

The Digital Retail Category is presented by SoPost

 


ENGAGEMENT

Winner: ARKIVE Headcare

Highly Commended: The INKEY List: INKEY on Tour

Finalists: 

indu

Liberty for The Beauty Drop

The Engagement Category is presented by: Revieve

 


PHYSICAL RETAIL

Winner: Maison Diptyque, London

Highly Commended: Liberty

Finalists: 

Boots

Elemis

Sephora

The Physical Retail Category is presented by: Bleckmann

 


SUSTAINABILITY & PURPOSE

Winner: Neal’s Yard Remedies

Highly Commended: Wildsmith Skin/Vivomer

Finalists: 

L’Oréal Paris/Backlash: “Worth It” Pop-up

Self Glow by James Read

UpCircle Beauty

The Sustainability & Purpose Category is presented by: Noatum Logistics

 

New Brand winner Self Glow by James Read and Dan Williams of Orean


NEW BRAND

Winner: Self Glow by James Read

Highly Commended: Your Skin Stuff

Finalists:

Dr Ivy Harley St. London

daisyface

Joonbyrd

The Best New Brand Category is presented by: Orean

 

CEW's Sallie Berkerey with winners BYOMA


NEW PRODUCT: BATH & BODY (MASS)

Winner: BYOMA Nourishing Body Oil

Highly Commended: Soft & Gentle 72-hour Hyaluronic Care

Finalists: 

LOoPHA

Rituals Ritual of Yozakura Foaming Shower Gel

 


NEW PRODUCT: BATH & BODY (PRESTIGE & LUXE)

Winner: AKT London: Body Wash Concentrate

Highly Commended: NEOM Wellbeing: Real Luxury Cocooning Shower Cream

Finalists:

Grown Alchemist: Exfoliating Hand Wash

Sol de Janeiro: Delicia Drench Body Butter

Space NK: Paros Tides Range

 

Jules Von Hepp (right) presents the award for Personal Fragrance (Mass) to Glorious Brands for Sabrina Carpenter Fragrances


NEW PRODUCT: PERSONAL FRAGRANCE (MASS)

Winner: Sabrina Carpenter Fragrances: Sweet Tooth Cherry Baby

Finalists: 

ARKIVE Headcare: ARKIVE Makes Scents

Marks & Spencer Discover

 

Liberty's Sarah Coonan receives the Fragrance Award from The Standard's Tamar Riley


NEW PRODUCT: PERSONAL FRAGRANCE (PRESTIGE & LUXE)

Winner: Liberty, LBTY Vine Thief

Highly Commended: Creed (Kering Beauté): Queen of Silk

Finalists:

Bibbi Parfum: Vanilla Factory

Diptyque: Les Essences de Diptyque

Kayali: Yum Bougee Marshmallow

XO Khloe by Khloé Kardashian

 

Tracy Moores (left) of Glorious Brands presented the award to Byellie founder Ellie Carlile

NEW PRODUCT: MAKE-UP (MASS)

Winner: Byellie Brow Texture

Highly Commended: Hildun Beauty range

Finalists:

Nails.INC It’s Topless

No7 Pro Artist Collection

 

Wonderskin received its award from legendary MUA Ruby Hammer


NEW PRODUCT: MAKE-UP (PRESTIGE & LUXE)

Winner: Wonderskin Lip Rehab Oil

Highly Commended: Huda Easy Blur Setting Spray

Finalists: 

Benefit Badgal Bang Bounce Mascara

Sephora Cream Lip Stain

 


NEW PRODUCT: SKINCARE (MASS)

Winner: The INKEY List: Exosome Hydro Glow Complex Serum

Highly Commended: Balance Me: Azelaic Dark Spot Serum

Finalists:

BYOMA: Phyto Mucin Glow Serum

The Ordinary: GF 15% Solution and Saccharomyces Ferment 30% Milky Toner

Laneige: Bouncy & Firm Serum

Supergoop!: Daily Skin Tint SPF50

Vichy: Minéral 89 Moisture Recovery Melatonin Night Moisturiser

 


NEW PRODUCT: SKINCARE (PRESTIGE & LUXE)

Winner: Reome: Firming Eye Treatment

Highly Commended: PERS Range

Finalists: 

Bioeffect: EGF Power Eye Cream

Clinique: Surge Active Glow Serum

De Mamiel: Overnight Exfoliating Oil

Elemis: Pro Collagen Future Restore Serum

Moussse: Moisture Rush Cream

Neal’s Yard Remedies: Frankincense Intense Age-Defying Cream

NEX Skincare: NEX Moisturiser

The New Product: Skincare (Prestige & Luxe) Category is presented by: Orean

 

Wild Nutrition received the Wellness award from M&S's James Mugford


NEW PRODUCT: WELLNESS

Winner: Wild Nutrition: Collagen 500 Plus

Highly Commended: Leighton Denny: Refill Nail Rebirth Intensive Care Repair Capsules

Finalists:

Anatomē: Bath & Body Sleep Collection

NEOM Wellbeing: Limited Edition Matcha Wellness Pod

WelleCo: The Evening Elixir

The New Product: Wellness Category is presented by: M&S

 


NEW PRODUCT: TOOLS & TECHNOLOGY

Winner: Mylee Massive Gel Nail Kit

Highly Commended: Lyma Laser Pro

Finalists:

Beautifect Glow Flex Zoom

Cloud Nine Contouring Wide Iron

Margaret Dabbs LED Mitts

 


NEW PRODUCT: HAIRCARE

Winner: Nécessaire: The Rosemary Shampoo

Highly Commended: Hair by Sam McKnight: Pure Genius Scalp Oil

Finalists:

Flora Lab Paris: Miracle Repair Serum

Paul Mitchell: Awapuhi Wild Ginger Hydrasoft Glossing Treatment

 


NEW PRODUCT: HOME FRAGRANCE

Winner: MALIN + GOETZ: Tomato Home Spray

Highly Commended: Liberty London: Liberty Hera Candle

Finalists:

Diptyque: Diptyque X Lucy Sparrow

L’Occitane en Provence: Home Diffusers

NEOM Wellbeing: It’s All Rosy Fragrance

 


AESTHETICS PRACTITIONER/PRACTICE

Winner: Dr Ivy for 111 Harley St.

Highly Commended: The Aesthetics Doctor

Finalists:

Meyer Clinic

Thérapie Clinic

 


SPA/SALON (SKIN, BODY AND NAIL)

Winner: Margaret Dabbs London

Highly Commended: ICE Health Cryotherapy RejuvICE ®️ Machine

Finalists:

Townhouse

SKINWORK


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