Then I Met You partners with Space NK to expand UK footprint

Korean skincare brand Then I Met You to launch in-store at Space NK, marking its brick-and-mortar debut in the UK. 

From the 6th August, customers will be able to shop eight of the brand's bestselling products in-store, including its Living Cleansing Balm, Honey Dew Lip Mask, Renewing Rich Beauty Cream and Soothing Tea Cleansing Gel.

Charlotte Cho, Founder of Then I Met You, said: "We are thrilled to partner with Space NK to bring Then I Met You to a broader audience in the UK. Space NK is the perfect partner for us because it is a premium shopping destination that stands behind Then I Met You’s elevated and sensorial Korean formulations."

Founded in 2018, Then I Met You has cultivated a loyal cult following for its innovative Korean ingredients and potent actives that promise to deliver an immersive skincare experience.

Its launch at Space NK forms part of a "pivotal year" for the brand's distribution strategy, having also landed in five Asian markets in February with global beauty retailer Sephora.

The news comes as K-beauty continues to capture the interest of beauty enthusiasts worldwide, with the trend championing Korean skincare products while encouraging consumers to adopt an extensive 10-step routine to achieve glowing and plump skin.

Other brands in this sector include Innisfree, Laneige and Erborian, all of which are also available at Space NK.

Shannon Monmouth, Head of Skincare at Space NK, said: "Korean skincare has been on the rise for a decade but has surged far beyond our expectations in the past year.

"Bringing Then I Met You to our shelves means providing our community a suite of effective and sensorial Korean skincare innovations, which is exactly what our customers have been searching for."