Thérapie Clinic amplifies new campaign with flash mobs around London
Thérapie Clinic hosted three flash mobs around Central London yesterday in celebration of its new laser hair removal campaign.
Promoting the tagline 'Your Bush, Your Rules', the flash mobs kicked off at the Piccadilly Circus fountain, later performing outside Tottenham Court Road station and Stratford station.
It comes as the aesthetics treatment provider continues to challenge conventional narratives around beauty and self-care.
Supported by its latest campaign, Thérapie Clinic aims to "redefine laser hair removal", showcasing its commitment to inclusivity and mission to inspire confidence in every customer.
By positioning laser hair removal as a tool for self-expression, the wider 'Your Bush, Your Rules' campaign highlights how personal grooming decisions can align with one’s unique identity.
It aims to encapsulate the spirit of individuality and autonomy, attempting to resonate with Gen Z’s desire for freedom of expression in an effort to connect with this "influential" demographic.
Established over 20 years ago, Thérapie Clinic currently operates more than 75 clinics across the UK, Ireland and the US.
The high street chain offers a range of premium aesthetic treatments, including laser hair removal and anti-wrinkle injections.
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