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THG Ingenuity names first Chairman to support growth

Sophie Smith
12 February 2024

E-commerce platform THG Ingenuity has appointed technology and payments entrepreneur Alistair Crane as its first Chairman to help accelerate growth in core markets.

Crane brings extensive experience working with brands alongside a proven track record in founding, scaling and exiting e-commerce businesses in the UK and US over a 20-year career.

He currently serves as CEO of digital career coaching business Bloom. He also previously founded Grapple, a developer of mobile apps for brands acquired by Monitise, and Hero, a social shopping platform bought by Klarna in 2021.

Matt Moulding, CEO of THG, said: "I’d like to welcome Alistair to Ingenuity and the wider THG business and we’re looking forward to benefiting from his drive and experience.

"He has spent his career building digital brands and scaling high-growth businesses, so he is the perfect candidate to help Ingenuity expand across core markets, including the US."

Crane's appointment supports the next stage of Ingenuity’s development following its pivot towards "more complex, higher-margin enterprise clients", which gathered pace in 2023.

He will support Ingenuity’s senior leadership team, using his experience and contacts to help scale the business in the US.

Ingenuity’s complete e-commerce solution provides technology, global fulfilment and digital performance solutions for brands.

As well as targeting further expansion in the US, it is also seeking additional enterprise partners in core categories such as nutrition, wellness, prestige beauty, retail, and food and beverage. Its current partnerships include L’Oreal, Matalan and Asda.

Crane added: "Ingenuity is a great business with a superb end-to-end offer across digital marketing, technology and operations so there is a real chance to seize a bigger share of the market.

"There are major opportunities to grow the business and I’m really looking forward to supporting the senior leadership team in taking Ingenuity to the next level."

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