thim beauty secures first major UK department store listing

Korean beauty brand thim beauty has launched its full skincare range at Harrods Pharmacy, securing its first major UK department store listing.

The collection is now available at Harrods’ flagship store in Knightsbridge, giving the brand a physical presence at the department store.

Founded in Korea in 2019, thim beauty builds its identity on clinically developed products and thoughtful design. The brand calls its philosophy “ritual over routine”, referring to multi-step skincare backed by testing rather than fast-moving product trends.

"We built thim on a simple belief - that the small choices you make each day add up to something real, and skincare should be one of them," the brand told TheIndustry.beauty. "Landing at Harrods Pharmacy feels like genuine validation of that, because Harrods understands the same thing: care shows up in the details."

The Harrods rollout covers thim beauty’s skincare offer, including products from its Rose PDRN and Heartleaf collections. Its UK range includes the Rose PDRN Radiance Mist, Rose PDRN Hydra Serum, Rose PDRN & EGF Intense Cream and Luminous Skin Sun Serum SPF50+.

The collection also features the Heartleaf Vegan Pore Cleansing Oil and Heartleaf Vegan Pore Pack Cleanser. Launched in June 2026, the latter combines heartleaf extract and rice powder with plant-derived PHA and an 11-type hyaluronic acid complex. It can be used as a daily cleanser or wash-off pack.

"Every formula we make is clinically tested - not because we want to lead with numbers, but because if we're asking someone to make time for a small daily ritual, it should actually work. That's the same considered thinking the Harrods customer already brings to what they buy, which is exactly what makes this the right partnership for us," thim beauty said.

The launch comes as UK retailers broaden their physical K-beauty assortments. Anua recently took its PDRN pop-up tour to Selfridges, while Korean skincare retailer Skin Cupid has expanded through a partnership with John Lewis. Superdrug has also extended its International Beauty format to 64 UK stores.

Ahead of the Harrods listing, thim beauty partnered with Elsewhen to create the Thimberry Glaze, a berry smoothie made with a vegan collagen blend. Purchases during the activation came with a complimentary Thim Sheer Matte Liquid Lip.

The brand said it is already in discussions with several more UK retailers, with future partners set to be selected according to the same focus on considered positioning and product results.