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This Hair Of Mine aims to reinvent haircare for texture-rich hair with new products

Sophie Smith
01 June 2022

Hairstylist Cyndia Harvey and Artist Remi Ajani have launched a new haircare brand, This Hair Of Mine (T.H.O.M), hoping to set a new standard for texture-rich hair and scalp care routines.

The new brand aims to reinvent self-care practices by "nurturing the uncomplicated beauty of Blackness with intelligent solutions delivered as luxury rituals".

This Hair Of Mine launches with a Scalp Serum, aiming to help stimulate growth, hydrate and rejuvenate hair from its root.

Working closely with chemists, the product formula features a series of ingredients including Pea Peptides, Boreal Algae, Fruit Enzymes and Apple Stem Cells. Along with a botanical blend of plant-based ingredients to protect and repair scalp skin.

Cyndia Harvey, Co-founder of This Hair Of Mine, said: "Scalp care has long been part of the Black experience. A ritual enjoyed between mothers, fathers, sisters and brothers. Using the latest advances in science we are reinventing this ritual with a more effective solution designed to deliver exceptional results."

 

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A post shared by This Hair Of Mine (@thishairofmine)


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