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This week's beauty launches: Boy Smells' new fragrance line, Peace Out's new serum and more...

Sophie Smith
08 July 2022

Among this week's beauty launches is a fine fragrance range from Boy Smells, two new primers from Tatcha and an essence from Omorovicza. 

Peace Out launches new serum for dark spots

Skincare brand Peace Out has launched its new Dark Spots Serum, an alchohol-free product that tackles hyperpigmentation to offer a brighter completion.

The lightweight, daily serum aims to address dark spots and hyperpigmentation concerns including post-breakout discolouration, age spots, sun spots and pollution damage. The product is formulated with a 10% AHA blend, 2.5% Tranexamic Acid and potent actives.

Priced at £24.00, Peace Out's Dark Spots Serum is available exclusively at Beauty Bay.

Boy Smells

Boy Smells launches KUSH Genderful Fine Fragrance

Fragrance brand Boy Smells has launched its new KUSH Genderful Fine Fragrance range, with three scents in Cashmere, Cowboy and Italian.

The Cashmere scent is blended with notes of amber and powdery musk. The Cowboy scent features notes of suede, rhubarb and patchouli. The Italian scent includes green notes of basil, oregano and herb.

Boy Smells is a luxury LGBTQ+ owned fine fragrance and candle brand. Founded in 2016, Boy Smells began as an experiment in candle-making in the Los Angeles kitchen of Co-founders Matthew Herman and David Kien.

Commenting on the Boy Smells product range, Matthew Herman, said: “We wanted to have products that were embracing masculine and feminine simultaneously in a simple and straight-forward way that wasn’t overtly targeted to one gender. It’s a permission to harness your power from wherever you want it.”

Priced at £105, the KUSH Genderful Fine Fragrance range is available at Harrods.


Omorovicza launches Queen Essence 

Luxury skincare brand Omorovicza has launched its latest skincare product, featuring a hybrid liquid-gel formula to hydrate, protect and prep the skin, while activating optimal absorption of actives in serums and moisturisers.

Created with notes of rose, the product also includes snow mushrooms for deep hydration, tomato stem cells for a biomimetic anti-pollution response and hyaluronic acid for plumping.

Founded by husband and wife duo Stephen and Margaret de Heinrich de Omorovicza, the Hungarian skincare brand's products aim to replicate the healing powers that the thermal baths in Budapest have on skin.

Priced at £75, Omorovicza's Queen Essence is available at variety of leading retailers including Liberty, Feelunique, Harrods, John Lewis and its own website.

Listen to's podcast with the Founders of Omorovicza, Stephen and Margaret de Heinrich de Omorovicza. 


Tatcha launches new primers

US-based luxury skincare brand Tatcha has launched its new The Silk Canvas and The Liquid Silk Canvas Primer.

Formulated with silk protein and botanical extracts, the new products aim to improve the look of skin both immediately and over time, protecting the skin from pollutants, keeping makeup out of skin and blurring the look of pores and lines for a "filter finished" look with or without makeup.

The news follows Tatcha's recent launch in the UK, bringing its range of "pure yet potent" skincare products to Space NK.

Priced at £48 each, The Silk Canvas and The Liquid Silk Canvas Primer are available online at Tatcha.

Kylie Cosmetics

Kylie Cosmetics' new launch sells out within 48 hours

Kylie Cosmetics has launched its new Gloss Drip and Glow Balm, which sold out within 48 hours of the products being launched.

Described as the "the ultimate summer gloss for a juicy, reflective mirror-like shine", the Gloss Drip launched with four sheer shades in underestimated, besitos, stop staring and match my energy.

The Glow Balm is a lip and cheek tint launched in four shades of feelings neutral, off the clock, pink me up and doin the most.

Kylie Jenner originally embarked on her beauty business in 2015 with the launch of Kylie Lip Kits. With the backing of Coty, she has since expanded across multiple categories, launching Kylie Skin in May 2019, Kylie Baby in 2021 and relaunching Kylie Cosmetics in July 2021.

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