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This week's beauty launches: Elemis' pro-collagen exfoliator, Pleasing's latest micro-collection and more...

Sophie Smith
28 April 2023

This week's beauty launches include a skin smoothing exfoliator from Elemis, supersized own brand cleansing balm from Superdrug, Hampstead Heath inspired micro-collection from Pleasing, and Lisa Eldridge's first-ever skincare line.


Elemis expands Pro-Collagen range with new exfoliator 

Elemis has launched a new Pro-Collagen Glow Boost Exfoliator, designed to achieve a "next-level glow and radiance".

The skin smoothing exfoliator shares the same blend of oils, waxes, and aromatic as the brand's bestselling Pro-Collagen Cleansing Balm.

Using gentle exfoliating beads sourced from spruce trees, with a trio of starflower, elderberry and optimega oils, the product works to remove a build-up of dead skin cells, encouraging cell renewal for smoother, revitalised skin.

Priced at Pro-Collagen Glow Boost Exfoliator is available at Elemis.


Superdrug launches supersized B. Melting Cleaning Balm

Superdrug has launched a larger version of its bestselling B. Melting Cleaning Balm.

The own brand cleanser is now available in a 120g size, which is 85% bigger than its existing 65g version. It works to melt away dirt and impurities, helping to remove makeup whilst leaving skin feeling "soft, hydrated and soothed".

Own brand is currently the fastest growing category at Superdrug, with two in three Superdrug Health & Beauty Card members now shopping own brand in-store and online.

Priced at £16.99, the B. Melting Cleaning Balm 120g is available at Superdrug.


Harry Styles' Pleasing unveils latest micro-collection

Harry Styles' beauty brand Pleasing has unveiled its latest micro-collection, marking the "first of many things to come for 2023". The Pollinators collection takes inspiration from Hampstead Heath in London.

It includes five new shades of biodegradable nail polish, including Bell Boy Blue, Pond Goo, Bride’s Buttercream, Peachy Cheeks and Live Laugh Lilac. Each can be applied alone or over other shades to create personalised effects.

The collection also features four new apparel items in two new colourways, including purple and green shades for the brand's Pleasing Hoodie and Pleasing Tee.

Priced from £20 to £110, the full Pollinators collection is available online at Pleasing.

Lisa Eldridge launches into skincare category with three new products

Lisa Eldridge has unveiled her first-ever skincare line, initially launching with three products to "elevate everyday skincare".

The new Seamless Skincare collection offers "best-in-class, clinically proven efficacy, and suitability for every skin type". Each ingredient has been personally handpicked to "genuinely serve a purpose". This includes all-natural biopolymer FILMEXEL, which is present across the three skincare products.

The range includes a Skin Enhancing Treatment Cleanser, Skin and Makeup Enhancing Mist, and Luxuriously Gentle Cleansing & Exfoliating Cloth.

Priced from £10 to £43, the Seamless Skincare collection is available online at Lisa Eldridge.


UpCircle enters haircare category with new natural shampoo

UpCircle has launched into the haircare category with a new Shampoo Crème, promising to deliver three times the amount of washes of a traditional liquid shampoo.

The new shampoo features natural ingredients such as coconut, grapefruit, cedarwood and lavender oils to help nourish, hydrate and calm hair, leaving it with a "healthy, glowing shine".It is also made with upcycled pink berry extract, a by-product from natural fragrance ingredient manufacturing.

Each shampoo uses less water than the industry standard through its paste-like formulation. Housed in a glass bottle and cardboard outer box, the product is also natural, vegan, cruelty-free, 100% recyclable, refillable and handmade in the UK.

Priced at £19.99, the Shampoo Crème is available online at UpCircle.

Glow Hub champions skincare education with product rebrand

Glow Hub has launched a rebrand across its product portfolio to help educate consumers about skincare.

The redesign features Glow Hub's existing products in new brighter and bolder packaging, which aims to "set the record straight on misinformation spread about beauty regimes and give consumers clear and easy solutions for their skincare needs".

As part of this, each product has been clearly labelled with helpful information and features a "cheat sheet" to help customers identify a product's category and guide them through their skincare routine.

Priced from £6 to £20, the full collection of products are available online at Glow Hub.

Almora Botanica

Almora Botanica launches with natural adaptogenic skincare offering

Almora Botanica, a new natural skincare brand that combines Ayurvedic teachings with modern science and adaptogenic ingredients, has launched for the first time with seven products to help prevent and repair skin damage.

The products include a Purifying Gel Cleanser, Hydrating & Resilience Face Lotion, Radiance Day Face Oil, Nourishing Night Face Oil, Restorative Night Face Oil, Serum for Fine Lines, and Restorative Hand Cream.

Using adaptogenic ingredients, such as borage seed and centella asiatica leaf extract, the products work to strengthen collagen networks, smooth skin surfaces and maintain epidermal balance, whilst moisturising and nourishing the skin.

Priced from £49 to £125, the range is available from Almora Botanica.

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