This week's beauty launches: Elemis' pro-collagen serum, Kama Ayurveda's UK debut and more...

This week's beauty launches include Dermatica's first-ever SPF, Kama Ayurveda's UK debut, the world's first saliva pregnancy test and more.

Elemis expands Pro-Collagen Rose collection with new serum

Elemis has launched a Pro-Collagen Rose Micro Serum for "instantly plumped skin and a strengthened skin barrier".

The fifth addition to the Elemis Pro-Collagen Rose range uses patented Microfluidic technology to encapsulate organic English rose extract in this lightweight formula.

The serum delivers the "freshest and purest form of the ingredient to help plump, firm and smooth fine lines". It also allows the water and oil to work together delivering a multifaceted formula that strengthens the skin barrier, which improves skins' ability to lock in and retain moisture.

Priced at £90, the Pro-Collagen Rose Micro Serum is available at Elemis.

Dermatica enters suncare category with new SPF

Personalised skincare brand Dermatica is launching its first-ever SPF, adding to the brand's range of daily skincare essentials.

Offering broad spectrum coverage against both UVA/UVB rays, the SPF 50 Photo-Damage Defense Sunscreen helps to protect skin from photoageing and sun damage.

Formulated with glycerin, vitamin E and panthenol for hydration, the product is suitable for all skin types and will not leave any greasy residue or white cast.

Priced at £15.95, the SPF 50 Photo-Damage Defense Sunscreen will be available at Dermatica from 28 June.

Kama Ayurveda makes UK debut 

Beauty and wellness brand Kama Ayurveda has launched in the UK, marking the brand's first expansion outside its homeland of India.

Founded by Vivek Sahni in 2002, Kama Ayurveda is an authentic Ayurvedic brand providing traditional and holistic treatments for beauty and wellness. Its products are made from pure, natural and organic ingredients.

The upcoming UK launch will see Kama Ayurveda's existing product range evolve with reformulations and a new brand aesthetic. The product range spans skincare, haircare and bodycare.

The brand's full range is available online at Kama Ayurveda.

World’s first saliva pregnancy test launches in UK

Superdrug is now selling the world's first saliva pregnancy test, offering customers greater choice and a more accessible method of pregnancy self testing.

The test, called the Salistick, offers "high accuracy for early pregnancy detection utilising revolutionary and patented saliva technology, which allows saliva to be used as a sample rather than the traditional urine tests".

To use the test, saliva is pooled in the mouth before the collection swab is inserted to gather the sample. Users must then wait until the indicator changes colour. Results can be read between five to 15 minutes, but may show up as early as three minutes.

Priced at £9.99, the Salistick is available at Superdrug.

Lush launches new "Refugees Welcome" bath bomb

Lush has partnered with Refugee Action to "welcome refugees and asylum seekers to the UK, and counter the government’s racist anti-refugee language and legislation".

As part of this, Lush has launched a new bath bomb in Refugee Action’s trademark colours and the word "welcome” embossed on the outside. It also includes a piece of paper inside with a QR code for Refugee Action’s website.

All money from the sales of the bath bomb (minus VAT) will be donated to Refugee Action to help people in the asylum system and those who have come to the UK via resettlement schemes, as well as supporting grassroots organisations in the UK.

Priced at £5.50, the Refugees Welcome bath bomb is available at Lush.

The GelBottle launches Pride edit with podcast host Josh Smith

The GelBottle has launched a new Pride-inspired edit in partnership with podcast host Josh Smith.

The Reignbow Edit, inspired by Smith's podcast series called Reign, includes a selection of "empowering and vibrant colours" to raise money and awareness for Brighton based LGBTQIA+ support charity Switchboard.

Until 31 August 2023, 25% of proceeds from the edit will be donated to Switchboard.

The Reignbow Edit is available online at The GelBottle.