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This week's beauty launches: Fresh's 'biggest launch ever', Boy Smells' new fragrance and more...

Sophie Smith
26 August 2022

Among this week's beauty launches is a three-step curl collection from Bouclème, an overnight mask from Neals Yard Remedies and a skincare range for menopausal skin from Boots. 


Fresh taps into tea for its latest skincare launch

Using 15 years of research into the skincare benefits of tea, Fresh has developed its "biggest launch ever" with a new Tea Elixir Skin Resilience Activating Serum.

By extracting the power of an adaptive tea plant and applying it to skin, the serum works to boost skin's resilience to life stressors that lead to signs of ageing. Along with the tea sourced from Mauritius, the serum is enriched with niacinamide, 5kDA hyaluronic acid and ceramide III.

Lev Glazman, Co-founder of Fresh, said: “For 15 years I’ve immersed myself in the world of tea, researching this ‘immortal health elixir’ to untap its potential. This obsession led to the discovery of an adaptive tea plant growing in unlikely conditions on the island of Mauritius. With a patented extraction process, we're able to extract its adaptive phytocompounds for our exclusive APT Technology. The Tea Elixir Serum captures the resilient power of this plant in a modern, silky texture with a scent that evokes the air and the ocean.”

Priced at £97 for 50ml and £68 for 30ml, the Tea Elixir Skin Resilience Activating Serum is available online at Fresh.

Neals Yard Remedies

Neals Yard Remedies unveils new overnight mask 

Neals Yard Remedies has unveiled its new Frankincense Intense Age-Defying Overnight Mask, crafted with high-performance natural and organic ingredients to help firm and lift skin.

The mask joins the brand's existing Frankincense Intense range, which includes a Hydrating Essence, Lift Cream, Cleansing Melt, Lip Serum and Age-Defying Serum.

Tipper Lewis, Brand Ambassador and Naturopathic Herbalist, said: "The Frankincense Intense Overnight Mask is a certified organic, deeply replenishing cream mask, clinically proven to smooth, lift and recontour the skin after just 28 days. A trio of adaptogen botanical extracts, blended with active extracts of bacillus ferment, glycogen and hyaluronic acids not only smooth, lift and recontour, but leave skin looking more rested, radiant and balanced. Frankincense essential oil helps us wind down and breathe more deeply, making Frankincense Intense Overnight Mask the perfect addition to a relaxing evening ritual or a quick day time restorative treat."

Priced at £50, the Frankincense Intense Age-Defying Overnight Mask will be available from 1 September 2022.


Bouclème announces new three-step curl range

Curly haircare brand Bouclème has revealed its new Seal + Shield collection, a vegan three-step range to help combat humidity and champion style, volume and definition.

The collection includes a Seal + Shield Curl Conditioner, Curl Cream and Curl Defining Gel. The products feature humidity protecters such as wheat bran, panthenol and pea starch. Along with babassu oil, vitamin E and capuacu butter to provide moisture and shine.

Michele Scott-Lynch, Founder of Bouclème, said: "Tackling humidity is something many people with curls struggle with and we've had lots of requests from our customers for a range of glycerin-free products. I have developed the range to work as a complete collection. If you see your hair change during wet or hot weather then add these three new products to your regime."

Priced at £26 each, the Seal + Shield collection will be available from 21 September 2022.

Boy Smells launches new fine fragrance at Harrods

New to the UK for AW22, Boy Smells has turned its bestselling Hinoki Fantome candle into a fine fragrance.

Created in response to consumer demand, the ethereal Hinoki Fantôme Eau de Parfum blends earthy spices, smoked resins and Japanese Hinoki wood for a scent that is "soft, smoky and deeply meditative".

Boy Smells is a luxury LGBTQ+ owned fine fragrance and candle brand. Founded in 2016, Boy Smells began as an experiment in candle-making in the Los Angeles kitchen of Co-founders Matthew Herman and David Kien.

Priced at £105 for 65ml, the Hinoki Fantôme Eau de Parfum is available at Harrods.

Boots skin-edit

Boots targets menopausal skin with new skincare range

Boots has launched a brand-new skincare range, formulated to target visible skin changes experienced during perimenopause and the menopause.

Due to changes in hormone levels as early as perimenopause, skin can become dull, dry, sensitive and experience a loss of elasticity and uneven skin tone. The new collection is designed to help those experiencing the menopause access affordable and targeted skincare.

The Boots own-brand skin:edit range includes eight skincare products, including a cleanser, eye cream, facial cream with SPF and night cream.

Priced from £9.99, skin:edit is available online and in-store at Boots.


Byoma unveils refillable product line

Byoma has launched its entire range of skincare products in new refillable packaging, available exclusively at Cult Beauty. The pump-free packaging eliminates the need for non-recyclable pouch style refills and minimises the use of single use plastic.

Refills are now available for the brand's products including a Creamy Jelly Cleanser, Balancing Face Mist and Moisturising Gel Cream. Along with three serums to balance, brighten and hydrate skin.

Founded by Marc Elrick, Byoma is a skincare brand designed to boost and rebuild the skin barrier in an accessible and affordable way. All Byoma products are made from recyclable and monomaterial plastic.

The new refill range is available online at Cult Beauty.

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