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This week's beauty launches: GHD's 'biggest innovation to date', VIEVE's blush balm and more...

Sophie Smith
03 February 2023

This week's beauty launches sees the launch of a beauty box from Boots and Love Island's Indiyah Polack, two skincare products from Liz Earle Beauty, and GHD's "biggest innovation to date". 


GHD unveils 'biggest innovation to date'

GHD has launched a new Duet Style 2-in-1 Hot Air Styler that transforms hair from wet to styled without damage.

The tool uses Air-Fusion technology to channel an ultra-concentrated airflow through a bespoke drying chamber, designed to work in combination with four smart temperature styling plates to efficiently dry and straighten hair.

In addition, infinity sensors predict the hair's needs to maintain an optimal low styling temperature from root to tip, for a "best-in-class performance that respects hair's natural moisture without damage, sizzling or a burning smell".

Priced at £379, the Duet Style Hot Air Air Styler is available at GHD.

Liz Earle Beauty

Liz Earle Beauty expands Glow range with two new products

Liz Earle Beauty has launched a new Smooth & Glow Exfoliating Tonic and Revitalise & Glow Illuminating Gel Moisturiser, joining the brand's existing Cleanse & Glow Transforming Gel Cleanser in the range.

Powered by ingredients "expertly selected for their efficacy", including pear (nature’s powerful brightening exfoliant), acerola cherry (bursting with fast-acting, brightening vitamin C) and sea buckthorn.

The launch coincides with appointment of UK-based radio and television presenter Vick Hope as Liz Earle Beauty's first ever celebrity partner. As part of this, Hope will help the skincare brand to celebrate new launches throughout 2023.

Priced at £20 and £28, the Smooth & Glow Exfoliating Tonic and Revitalise & Glow Illuminating Gel Moisturiser are available at Boots.


VIEVE launches new blush balm in four shades

Jamie Genevieve's VIEVE has launched a new Sunset Blush Balm to offer a "luminous, radiant finish to cheeks".

Available in four shades (Pesca, Cherub, Rosa and Piazza), the balm's buildable formula means the colour can be intensified to create either a softer natural flush or a bold high blush look. The product also features "skin-loving" ingredients, including vitamin C to brighten skin and chamomile flower extract/vitamin E to help soothe and nourish skin.

Priced at £21, the Sunset Blush Balm is available online at VIEVE.

Boots launches beauty box with ambassador Indiyah Polack

Boots has coupled up with Love Island's Indiyah Polack to launch a new beauty box, packed the Boots Beauty Ambassador’s favourite beauty essentials.

The box features 12 beauty items, including a MAC Magic Extension Mascara, Huda Beauty Rose Quartz 18 Eyeshadow Palette, Boucleme Scalp Exfoliating Shampoo, EylureIndiyah Amethyst Lashes and a 20% off on Benefit services voucher.

Commenting on the launch, Indiyah Polack said: "I’m so excited to finally share this collection of my holy grail products that I loved during my time in the villa and still to this day. The box is filled with my go-to essentials from Boots that help make sure I look slick and snatched no matter what."

Priced at £55, the Boots x Indiyah Beauty Box is available at Boots.


Wype expands range with new feminine pH gel

London-based personal care brand Wype has launched a natural, organic, feminine pH gel.

Driven by customer demand for a product that is designed for use on the vulva, Viva La V is an organic solution that aims to "freshen up your most delicate bits for all of life’s situations".

Following research into intimate formulations, Viva La V is a gynaecologically approved, hypoallergenic, certified COSMOS organic, cooling, soothing, non-sticky, natural gel that sits on toilet paper without breaking it down. The product also uses lactic acid to balance the pH levels of the gel and match it to the female microbiome.

Priced at £7, the Viva La V is available online at Wype.

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