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This week's beauty launches: KVD Beauty's foundation, Fussy's deodorant for sensitive skin and more...

Sophie Smith
10 February 2023

This week's beauty launches include two eye makeup products from Huda Beauty, a replenishing body balm from Anokha, Isamaya Beauty's phallic-shaped collectible lipsticks, and more. 

KVD Beauty expands Good Apple range with new foundation

KVD Beauty has launched a new Good Apple Full-Coverage Serum Foundation, which works to visibly blur pores and offer a natural finish with extreme wear and a serum-light feel.

Packed with flexible elastomer pigments, the product blends with skin for a "seamless, flashback-free finish that covers everything from blemishes to acne scars, hyperpigmentation, and more".

The foundation joins the brand's existing Good Apple range, which includes a Skin-Perfecting Foundation Balm and Lightweight Full-Coverage Concealer.

Priced at £26, the Good Apple Full-Coverage Serum Foundation is available online at KVD Beauty, Boots and Sephora.

Huda Beauty unveils two new eye makeup products

Huda Beauty has launched two new eye makeup products, including its first-ever all Matte Obsessions palettes and a Creamy Kohl Longwear Eye Pencil.

The Matte Obsessions Eyeshadow Palettes feature Warm and Cool variations, each with a choice of nine "highly pigmented" hues in power matte or cream-to-powder finishes.

The Creamy Kohl Longwear Eye Pencil is available in two shades and offers an "ultra-creamy formula that gives long-lasting impact to your eyes". Smudgeable when first applied but smudge-resistant once set, the eye pencil is also waterproof, sweat proof and transfer proof.

Priced at £29 and £19, the Matte Obsessions Palettes and Creamy Kohl Longwear Eye Pencil will be available online at Sephora.


Shiseido introduces brightening eye concentrate

Shiseido has launched a new Ultimune Eye Power Infusing Concentrate to tackle dark circles, puffiness and fine lines, helping skin to look brighter and smoother.

The formula features "powerful concentrated extracts that act on two different key types of cells involved in the skin's self-defence system".

The concentrate also includes jujuba fruit extract with an amino acid derivative to encourage eyelash growth and improve their condition.

Priced at £83.00, the Ultimune Eye Power Infusing Concentrate is available online at Shiseido.


Fussy launches natural deodorant for sensitive skin

Sustainable deodorant brand Fussy has announced the launch of its new Sensitive Skin range.

Founded by Matt Kennedy, Fussy is a deodorant brand that aims to "banish single-use plastic from the bathroom". Purchased through a subscription or one-time purchase, the brand's deodorants are certified carbon neutral, with plastic free refills and fully recyclable delivery packaging.

After two years of testing, Fussy has now created a non-bicarb version of its deodorant to remove reactions that occur when sweat interacts with bicarbonate of soda. The product also uses arrowroot powder to help absorb moisture, along with glyceryl caprylate to minimise body odor.

The Sensitive Skin range is available online at Fussy.


Anokha expands bodycare range with new body balm

Natural skincare brand Anokha has launched a Rosehip Replenishing Balm to soothe, hydrate and soften skin.

Established in 2008 by plastic surgeon Dr Nina Naidu, the brand was launched in response to requests by her surgical patients for clinically effective skincare without traditional medical ingredients.

Created especially for Dr Naidu's patients who require a "gentle yet effective" ointment for their incisions following surgery, the new glossy body balm features a blend of mango butter and soothing botanical oils.

Priced at £111, the Rosehip Replenishing Balm is available online at Anokha.

Hair Proud

Charlotte Knight's I Am Proud expands into haircare

British beauty company I Am Proud has entered the haircare category with the launch of its new line, Hair Proud.

Founded by Charlotte Knight, who also owns Ciate London and Lottie London, Hair Proud marks the second beauty line for I Am Proud, which first launched with Skin Proud in 2020.

Hair Proud launches with four ranges: Revive & Repair, Hydrate & Nourish, Smooth & Shine, and Everyday Care. These feature products such as a heat-activated smoothing shine spray, pre-cleanser hair mask, leave-in scalp and hair moisturiser and 5-in-1 protection milk, as well as various shampoos and conditioners.

Priced from £2.95 to £9.95, the Hair Proud range is available online at I Am Proud.


Isamaya ditches love hearts for phallic lipsticks this Valentine’s Day

Whilst many beauty brands have opted to douse their Valentine’s Day collection packaging in glossy red love hearts, Isamaya Beauty is celebrating Cupid’s holiday with subversive phallic-shaped collectible lipsticks.

The brand's new Valentine’s Day collection includes two lipsticks in anatomically correct penis-shaped cases. The lipsticks are already sold out - proving that sex does in fact still sell.

The first lip shade, Cardinal, a true red, is encased in a metallic casing. Vanity, the second shade, is a sheer black tinted balm in a gunmetal casing.

Priced at £80 each, the Valentine’s Day 'LIPS' collection is sold online at Isamaya Beauty.

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