This week's beauty launches: Lush's new eco mascara, a new retinol night serum by Kiehl's and more...

Among this week's beauty launches is a Hello Kitty themed collection from Spectrum, an eco-friendly mascara from Lush and a new skincare range with Fairtrade Foundation from Primark.

Lush launches eco-friendly mascara 

Lush has launched its new Naked Mascara, formulated from a blend of butters and waxes to create a solid product which doesn’t require plastic packaging.

Available in four shades, Orca (black), Earth (brown), Reef (coral) and Ocean (blue), the Lush Naked Mascara adds a subtle tint and lift to the lashes.

The mascara contains ingredients including organic cocoa butter to help condition the lashes, Japan wax to define lashes and carnauba wax to create a lengthening effect.

Customers are also able to select a Lush mascara wand with their Naked Mascara purchase. With three wands available, the brushes are made from non-toxic, non-plastic and 100% renewable materials. The Lush mascara wands can also be returned to Lush shops nationwide to be processed at the brand's in-house recycling centre, the Green Hub.

Helen Ambrosen, Co-founder of Lush, said: "If there is one makeup product we can’t do without – it’s mascara. So it is right at the top of the list to create a more environmentally friendly way to enable us to use something we know and love. If you have used a block mascara before, this will be easy. If you haven’t – it’s a knack! So get the knack and make a difference."

Priced at £10, the Naked Mascara is available in-store now at Lush.

Kiehl's introduces new retinol night serum

Kiehl's has launched its new Retinol Fast Release Wrinkle-Reducing Night Serum, which features a clinically tested formula that penetrates up to 15 surface layers deep to begin accelerating skin surface turnover, visibly improving skin's appearance in as early as five days.

The 'fast-release' delivery system deposits a high concentration of pure retinol powder into the ultra-lightweight serum base, creating a fast acting 0.3% pure retinol serum to bring new, fresh skin to the surface and help address visible signs of ageing.

Kiehl's newest retinol advancement is packaged in a dual-sided component that allows the consumer to activate their formula by releasing a pure retinol powder capsule into the serum base.

Dr. Nancy Ilaya, Kiehl's Global Scientific Director, said: "With this packaging and formula release method, retinol is preserved and protected from degradation to ensure optimal potency and efficacy from the very first use. This enables the formula to be rapidly delivered into the skin and accelerate skin surface renewal and in turn expedites visible results."

Priced at £65, the Retinol Fast Release Wrinkle-Reducing Night Serum is available online and in-store at Kiehl's.

Spectrum Collections unveils Hello Kitty range

Spectrum Collection has launched its new Hello Kitty x Spectrum Ice Cream range. The collection includes a 9 Piece Brush Set, 3 Piece Midi Brush Set, Ice Cream Sponge Quad, Ice Cream Makeup Bag and Kabuki Brush.

Founded in 2014, Spectrum is an independent, British, vegan makeup brush and cosmetics brand. The brand's new range joins Spectrum's existing selection of themed collections including Mean Girls, Emily in Paris, Frida Kahlo and Disney.

Priced from £14.99, the Hello Kitty x Spectrum Ice Cream collection is available online at Spectrum Collections.

Primark launches new Fairtrade skincare range

Primark has partnered with Fairtrade Foundation to launch a sustainable skincare range under its Wellness collection.

Founded upon the companies' shared values, the global partnership seeks to offer more sustainable products and improving the livelihoods and resilience of people across supply chains.

The new range includes a nourishing body butter, bath oil, face cream, balm to oil cleanser, multibalm and hand cream, using Fairtrade certified shea butter and olive oil.

Lynne Walker, Director at Primark Cares, said: “Our Primark Cares ambition is to make more sustainable products affordable for everyone while improving the lives of the workers who make our products. We know we can’t do this alone and so we’re delighted to partner with Fairtrade to work together towards our shared goals. This partnership will help us deliver on our ambition by offering an affordable beauty collection, at scale, which helps provide better opportunities for farmers without a high price tag.”

Priced from £2.50 to £4.50, the new skincare range is available now in-store at Primark.