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This week's beauty launches: Olaplex's first dry shampoo, Haeckels' hydrating skin oil and more...

Sophie Smith
27 January 2023

Among this week's beauty launches is a limited-edition hair collection from Pantene and Moschino, a hydrating seaweed skin oil from Haeckels, and Olaplex's first-ever dry shampoo. 


Olaplex unveils first-ever dry shampoo

Olaplex has launched a new No.4D Dry Shampoo, formulated with the brand's patented Bond Building Technology.

The "light-as-air" dry shampoo fuses skincare science with haircare innovation to make "good hair days good for your scalp".

The product features antioxidant-rich rambutan seed extract that soothes the scalp and detoxifies to neutralise and repel odor-causing pollutants. It also uses ultra-fine micro starch from rice to absorb oil for clean, soft hair without residue or gritty buildup.

The No.4D Dry Shampoo is now available for professionals on the Olaplex Pro App and is expected to launch to the public soon.

Pantene launches haircare collection with Moschino

Pantene has launched a new three-piece Repair & Protect hair collection with Moschino.

The limited-edition collection includes a Miracle Shampoo, Keratin Mask and Miracle Serum.

The range was designed by Jeremy Scott, Moschino's Creative Director, with the help of haircare experts at Pantene. The packaging features Moschino hearts in a pop-art style to "brighten bathroom shelves."

Priced from £4.99 to £5.99, the Pantene x Moschino collection is available exclusively at Superdrug.


Haeckels introduces hydrating seaweed skin oil 

Haeckels has launched a new hydrating and soothing Reef Complex Skin Oil.

The new oil utilises three different types of seaweed - kelp, dulse and wrack. These work synergistically to provide the skin with polysaccharides, vitamins, amino acids and antioxidants, which help improve the appearance and texture of skin.

It also contains cold pressed broccoli and pomegranate oils to help moisturise skin, creating a lightweight, non-greasy and natural formula for long-term hydration.

Priced at £34, the Reef Complex Skin Oil is available at Haeckels.


Joanna Ellner's new skincare brand REOME launches 

REOME, a new holistic skincare brand designed to target stressed skin, has launched exclusively at Space NK.

Founded by Joanna Ellner, an award-winning beauty editor and acupuncturist, REOME's mission is "to invigorate stress-compromised skin with highly-specialised, potent formulas, and to redefine skincare as a tool for self-connection".

The beauty brand launches with an Active Recovery Broth Serum Concentrate. This contains a new cubed form of hyaluronic acid for deep hydration and a number of bio-fermented and biotech ingredients for enhanced bioavailability and absorption. The concentrate also works to "repair and re-densify" the skin barrier.

Priced at £110, the Active Recovery Broth Serum Concentrate is available at Space NK.


EMSCULPT developer launches EMFACE

BTL Aesthetics – developers of the EMSCULPT body shaping technology used by professional practitioners – has entered the facial devices market for the first time with EMFACE.

EMFACE is described as the first and only hands-free, non-invasive device that simultaneously affects the facial muscles and skin to "remodel, smooth and tone without the use of needles".

The device was developed to address ageing skin by impacting key anti-aging factors including collagen, elastin, muscles, and connective tissue. It is also the first device on the market to use the simultaneous application of both the synchronised RF and HIFES energies.

TRESemmé new packaging and formulation

TRESemmé range receives new formulation and a makeover

TRESemmé has unveiled a new formulation and look for its product range, including an update to the brand's packaging design and product size.

Formulations containing ProPlex Fortifiant technology, a complex developed to deliver more manageable and smoother hair, has been rolled-out across all TRESemmé products. In addition, the brand has added Beauty-Full Strength to its existing Wash & Care range.

A new design for the ProStyle Technology line has also been rolled out to reference the "innovative technologies" used, hoping to make it easier for shoppers to differentiate between products and its benefits.

Unifying its various ranges, TRESemmé has simplified its packaging with three sizes: 300ml, 680ml, and 900ml.

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