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This week's new beauty launches: a new eau de parfum from Aesop, Sam McKnight's first haircare range plus major launches from Stella McCartney and Kate Moss

Lauretta Roberts
02 September 2022

In this week's new beauty product launches, we take a look at the latest fragrance from Aesop, celebrated hair stylist Sam McKnight's first haircare line and r.e.m's new brow range, plus two significant new arrivals to the world of beauty in the form of new brands from Stella McCartney and Kate Moss.

Aesop Eidesis Eau de Parfum 

Aesop expanded its fragrance portfolio this week with the launch of the new eau de parfum, Eidesis. The new scent forms part of the Othertopias collection created in partnership with Aesop's long-term fragrance partner Barnabé Fillion.

Borrowing symbolism from the myth of Narcissus, Eidesis honours the imaginary worlds beyond the surface of the mirror—fusing floral notes redolent of the pool or looking glass, with an earthy, woody base of Vetiver, Sandalwood and Cedar. 

Fillion commented: "A smell, whether in the air, on our skin, or on our clothes, creates a world within our world that is both physical and imagined—a phenomenon that blurs the boundaries of past and present, real and unreal, here and there. A window into nature so to speak, one that invites a dialogue with surroundings that we inhabit but often overlook." 

Eidesis Eau de Parfum is packaged in a 50ml amber glass bottle and encased in a carton featuring artwork by Belfast-based painter Jack Coulter. It will be available at Aesop signature stores, select department store counters and from 12 September 2022, priced at £140. 


Ignae Volcanic Mask

Transformative skincare brand Ignae has launched theVolcanic Clay Mask, which draws on the pure mineral rich clay of the Azores and offers an at-home experience that has evolved from a treatment used for thousands of years.

The mask is designed to deliver a deep detox and includes botanical oils such as Camellia Seed Oil and Rosehip Oil with skin regenerative properties. The mask includes vitamins designed to restore and protect skin in the deepest layers.

After using the mask experience, an instant improvement on luminosity, elasticity and wrinkle count is promised, due to the powerful peptide chain in the formulation.

The Volcanic Clay Mask by Ignae launches in September at and will be priced at £126.

Paris Jackson KVD Beauty

KVD Beauty Everlasting Hyperlight Liquid Lipstick

Global colour cosmetics house KVD Beauty has unveiled a new collection of liquid lipsticks – a long-lasting, transfer-resistant formula set to replace the original collection, Everlasting Liquid Lipstick.

To celebrate the launch, brand partner Paris Jackson will serve not only as the face of the campaign for the new launch but also a co-creative director.

Powered by nourishing raspberry stem cells, the ultra-thin, flexible formula promises to move seamlessly with lips to help prevent caking, flaking and feeling dry. This pigment-packed formula is ultra-comfortable without compromising the impactful color payoff KVD Beauty is known for.

The liquid lipstick comes in 21 matte shades in a precision applicator, which offers complete control without the need for a lip-liner.

100% vegan and cruelty-free, the new lipstick is available online for £19 at, in store and online at, and online at

Sam McKnight

Sam McKnight's first haircare line

Celebrated hair stylist Sam McKnight has launched his first haircare line, which is now available at Space NK.

Inspired by skincare and tested backstage at fashion shows and shoots,the range comprises two shampoos, three conditioners and a mask, which complement the stylist's existing dry styling products (Cool Girl, Lazy Girl Dry Shampoo, Easy Up Do and Modern Hairspray).

The new range fuses botanical ingredients with scientific innovationwrapped in a scent created by luxury perfumer Lyn Harris. Prices range from £28 for a shampoo to £48 for a mask.

r.e.m. Beauty

Ariana Grande's r.e.m. beauty's brow range

Following the launch of its sweetener concealers last month, Ariana Grande's r.e.m. beauty has released an ultraviolet expansion pack featuring products for the brows and eyes.

The latest launch comes after r.e.m. beauty made its bricks and mortar retail debut in the UK.

The expansion pack includes the space shape brow pencil, space shape brow gel and midnight shadows multi-use eye stick.

Available in 12 shades, the space shape brow pencil features a retractable twist-up pencil on one side and a built-in spoolie on the other.

The space shape brow gel is meant to be applied atop the space shape brow pencil, with the clear, weightless gel promising to give a long-lasting laminated look

The midnight shadows 3-in-1 multi-tasking magic stick can be used to highlight the brow bone, define and contour the brow line, and as an all-over eyeshadow. Available in eight shades, the lightweight texture is designed to glide on seamlessly and make the eye area look brighter.

Cosmoss by Kate Moss

Supermodel and style icon Kate Moss unveiled her hotly anticipated beauty and wellness brand Cosmoss by Kate Moss this week.

The range is based around self-care rituals for dawn, day and dusk containing sustainably sourced, vegan and cruelty free skincare and teas. The packaging takes its cues from the mystical mood of the brand and nods to Moss's love of all things decadent and vintage.

Included in the range are: Sacred Mist, £120 (100ml); Golden Nectar CBD and Pro-collagen Oil, £105 (30ml); Face Cream, £95 (50ml); Face Cleanser, £52 (100ml); Dawn Tea, £20 (20 bags) and Dusk Tea, £20 (20 bags).

The range is available now at

Stella McCartney

STELLA by Stella McCartney

Another major launch this week was the STELLA by Stella McCartney responsible and natural skincare line, which is a collaboration between the British designers and her backers, French luxury group LVMH.

McCartney and LVMH (which invested in her brand in 2019) have dubbed their new approach to skincare as "Alter-Care" and it's something of an antidote to the multi-step skincare routines that have risen to prominence in recent years. The designer said her approach was to create a line, which has been two years in the making with LVMH's Beauty Division, that delivers only what users need.

The result is a tightly edited three-product range including a cleanser, serum and moisturiser that are all multi-taskers. "The line-up is a culmination of two years’ worth of innovation and exploration with LVMH’s research and development teams,” McCartney says.

Priced from £50 to £110 (with refills coming in slightly cheaper) the range is now available at and will also launch at Space NK. Read our in-depth analysis of the range here.

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