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This week's new product launches: Sam McKnight's alternative to dry shampoo, Victoria Beckham's waterline pencil and more

TheIndustry.beauty
17 June 2022

Among this week's product launches is a new bath and body collection by Space NK, a waterline pencil by Victoria Beckham Beauty and Alya Skin Australia launches its products exclusively at Superdrug.

Space NK

Space NK Flourish Bath & Body range

Beauty retailer Space NK has launched its latest bodycare range, inspired by British gardens in full bloom.

Tapping into notes of bergamot, jasmine and rose, the new range is priced between £10 for an Enriching Hand Crème and £28 for a Hand and Body Duo. Other products include a hand wash, body wash and body crème.

The products are housed in sustainable packaging, with 100% recyclable bottles made from 40% post-consumer recycled plastic.

The Flourish range joins Space NK's existing own-brand bodycare range Vouage and Rewild, all available at www.spacenk.com.

Sam McKnight

Sam McKnight Lazy Girl Cleansing Wipes

Celebrated hairdresser Sam McKnight has unveiled a new solution for a fast, efficient way to refresh hair on the go – the biodegradable Lazy Girl Hair Cleansing Cloths.

The clothes contain velvet flower seed, honeysuckle and aloe leaf extracts to nourish and condition the hair along with witch hazel to gently remove grease, impurities and product build-up from the hairline, scalp and roots.

An innovative alternative to dry shampoo, the wipes are infused with Sam’s signature luxury hair fragrance.

As well we being vegan, the wipes are created from 94% naturally derived ingredients and are free of sulphates, parabens, soya, glutene, silicone, ceramide, phthalate and nuts. They are made from tree pulp cellulose sourced from certified forestry regulators and are certified by DIN CERTCO as compostable material.

McKnight said of the launch: "These cloths have been years in development. I often work with models who arrive at shows with hair that needs washing or has make-up in their hairline from the previous shows they have worked at. My hair team and I needed something that worked immediately to clean and refresh the hair without us starting from scratch so that we could style it for our show. Outside of the shows, I know how busy people are – there isn’t always time to wash and style their hair, so I wanted to offer an alternative that worked and worked fast."

Priced at £17, Lazy Girl Hair Cleansing Cloths are now available at www.sammcknight.com.

Victoria Beckham

Victoria Beckham Beauty Instant Brightening Waterline Pencil

Victoria Beckham Beauty has added Instant Brightening Waterline Pencil to its line-up, described as the brand founder's "insider secret for bigger, brighter eyes".

The nude pencil is designed to work with all skin tones and sits on the waterline to open the eyes and tone down redness. Longwear technology keeps the product "pristine" for eight hours while aloe calms and fortifies the skin.

“I distinctly remember the first time a makeup artist used a nude pencil along my waterline. I was preparing for the 2015 British Fashion Awards. I looked instantly polished and like I’d had 8 hours sleep (far from it!). I’ve been searching for the perfect clean waterline pencil ever since. Now, I’ve created it with the Instant Brightening Waterline Pencil.”

Priced at £22, it is now available at www.victoriabeckhambeauty.com.

Ayla Skin Australia

Alya Skin Australia launches at Superdrug

Skincare brand Alya Skin Australia has joined the UK high street for the first time, launching exclusively at Superdrug.

The brand uses vegan and cruelty-free formulas, made from "some of Australia's most illustrious native ingredients".

Products include a Native Berries Moisturiser, Pink Clay Mask, Pore Perfecting Elixir, Pomegranate Exfoliator Facial Scrub, Foaming Micellar Cleaner and Pink Peal Illuminating Eye Cream.

Priced between £12.50 and £29.95, the range is now available at www.superdrug.com.

Revlon Colorstay Matte Lite Crayon

Revlon has launched its new full coverage Colorstay Matte Lite Crayon.

The product offers a high-pigment formula, enriched with antioxidant Mango Seed Oil for a "featherweight texture that feels 30% lighter than traditional lipstick".

Available in 12 "bold yet wearable" shades, the new lip product features a precise tip and built-in sharpener.

Priced at £9.99, it is now available at Boots, Tesco and Sainsbury's.


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