This Works announces growth in China with new store on Tmall Global

UK sleep and wellness brand This Works has strengthened its growth in China with the launch of a new store at Tmall Global.

Tmall Global is an international platform for overseas brands and retailers to reach Chinese consumers. The launch of This Works on Tmall Global signifies a "major milestone" for the brand to continue its strong growth trajectory in China.

The new Tmall Global store will enable This Works to sell a wider range and variety of its sleep-enhancing products. The brand currently stocks a range of sleep, body, bath and stress ranges.

Following its initial entry into the China market in 2019, This Works saw high demand for its range of pillow spray products. To celebrate the store opening, This Works is re-releasing its classic Sleep Plus Pillow Spray product.

Dr Anna Persaud, CEO of This Works, said: “We are thrilled to be launching into Tmall Global, expanding our footprint in the wellness industry in China. Since 2004, This Works has been committed to creating highly effective, natural skin solutions which are rooted in science and proven to work.

"As a leading wellness brand and a pioneer in sleep beauty products, sleep health is our number one priority at This Works and to date we have sold nine million of our award-winning deep sleep pillow sprays. There is a huge opportunity in China and appetite to invest in sleep health in this market, so we are confident This Works products will be received well and make a difference helping further people sleep better. We are excited for this new chapter and the opportunity to partner with Tmall Global.”