TikTok Shop bridges online and offline with spring sale pop-up

TikTok Shop is hosting a three-day beauty pop-up at Westfield Stratford as part of its spring sale.

The activation will transform the North Gallery at Westfield Stratford into an immersive beauty hub, featuring products from Korean labels such as Dr.Melaxin, Medicube and Biodance, as well as cult favourites Sacheu, Wonderskin and E.l.f. Cosmetics.

With the in-app sale running from 25 March to 2 April, offering up to 50% off selected products, visitors to the pop-up from 27–29 March can access an additional 10% off the existing in-app discounts.

As part of this, products will be available for immediate purchase via QR codes linking directly to TikTok Shop, allowing visitors to discover, try and shop trending products from the spring sale.

Shoppers who purchase through the QR codes will also be entered to win giveaway prizes, including hero products from each brand.

Other brands such as P.Louise and Made by Mitchell will offer live demonstrations, exclusive deals and interactive sessions to help shoppers discover viral and seasonal products on TikTok Shop.

Meanwhile, TikTok creators - including @Lovemagicsarah, @Nickyjaggers, @taraomidi93ra, and @Mianoid - will host live shopping sessions across the weekend. Fans can watch, interact and shop in person at Westfield Stratford or online from home.

Bridie Gilbert, Head of Campaigns at TikTok Shop UK said: "Spring sale is our biggest shopping event so far this year - but what truly makes it special is the incredible live shopping experiences scheduled.

"Throughout the sale, shoppers can join interactive live sessions where they can ask questions in real time, see live product demonstrations, and discover exclusive deals. We're creating an enjoyable, community-driven shopping experience where entertainment and commerce come together seamlessly."