TikTok Shop launches '£1 Million Club' to support businesses on platform

TikTok Shop has launched a new scheme to help UK businesses hit £1 million in revenue on the platform through a series of special incentives and support. 

The £1Million Club is offering up to 90 days 0% commission free sales, with all new sellers onboarded from 23 June eligible to claim the offer within 14 days of onboarding until 30 September.

It is also providing free storage and free fulfilment to help merchants "optimise inventory management and logistics distribution", while supporting sellers through onboarding and product listing alongside a complete after-sales service system.

Other benefits include merchant training on the latest market trends, operational skills and successful cases to help sellers improve their operational capabilities, as well as promotion support to help brands and products gain more exposure and attention through campaigns, creator, content and traffic support.

Jan Wilk, Head of Operations at TikTok Shop UK said: "We are committed to helping both big brands and small businesses supercharge sales outside of traditional channels.

"We hope our new £1Million Club will support UK businesses to grow rapidly by putting their products in front of new audiences. There really is no better time to launch your business on TikTok Shop with 0% fees and our unparalleled support to help grow members of TikTok Shop's £1Million Club."

The launch comes after makeup artist Mitchell Halliday, the founder and CEO of Made By Mitchell, became the first-ever UK business to hit $1 million in sales in one day on TikTok Shop. The trending beauty brand's success was supported by a 12-hour LIVE marathon, which saw one product sell every single second.

Sportswear brand Puma also recently reported a 737% increase in weekly revenue via an affiliate programme on TikTok Shop, and 57% of ASOS' transactions after launching on TikTok Shop were from new customers - demonstrating the opportunity for fashion and beauty businesses on the social media platform.

Earlier this year, TikTok published a new handbook on how beauty businesses can better connect with consumers on the app. It came as figures revealed that 52% of users have gone on to make a purchase after interacting with SMB content on TikTok.

Read TheIndustry.beauty's feature on how beauty brands can leverage TikTok to drive growth here.