TikTok's top Christmas makeup trends revealed
With Christmas party season upon us, it's no surprise that searches for "viral TikTok makeup" have soared 120% over the past month as consumers search for inspiration.
From glittery eyeshadow to bold festive-inspired looks, TikTok is setting the trend for glam this holiday season, helping partygoers perfect their statement styles.
Here's the top trending festive looks, according to the Digital PR Agency, which analysed the number of TikTok videos under hashtags for popular Christmas makeup trends.
1. Smokey eye makeup
One of the most popular makeup looks on TikTok this Christmas is the smokey eye, inspiring more than 166,600 videos on the platform and showcasing a variety of styles ranging from classic black to soft, shimmery blends.
The smokey eye has become an iconic look, gracing the red carpets on stars like Zendaya, whose sophisticated take on the trend has made it a go-to choice for glam events.
With Google searches for 'soft smokey eye makeup' also surging by more than 70% over the past 30 days, it's clear that smokey eye makeup is set to dominate this season—from holiday parties to trending videos on TikTok.
2. Latte makeup
Ranking second most popular is latte makeup. Interest around this favourite Christmas look has resulted in #lattemakeup totalling 34,800 videos on TikTok.
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Latte makeup is all about creating a soft, sun-kissed glow, focusing on bronzed tones, creamy textures, and natural radiance. Even celebrities have embraced this aesthetic, with stars like Hailey Bieber showcasing the trend through their minimal yet luminous makeup looks, making it a "go-to" style for festive gatherings and everyday chic.
3. Bronzy makeup
Similarly, #bronzymakeup has garnered more than 6,938 videos, showcasing this timeless and glamorous trend.
Bronzy makeup is all about radiant, sunlit skin paired with earthy tones and shimmering metallics. The look often includes warm bronze eyeshadow, glowing highlights, and a soft, sculpted contour for an effortlessly polished finish.
Celebrities like Jennifer Lopez and Ciara have embraced bronzy makeup, proving it’s a versatile choice that works for everything from festive parties to red carpet events.
4. Cherry cola lips
Ranking as the fourth most popular Christmas makeup on TikTok is cherry cola lips, with the related hashtag amassing over 6,786 videos on the social media platform.
@broganscottt shout out to maybelline💋 #cherrylipcombo #lipcombo #cherrycola #lipliner #maybelline ♬ thuggish ruggish bone ft leah - m
Cherry cola lips are all about creating a rich, glossy pout with a blend of deep cherry tones and subtle brown undertones, reminiscent of the well-known soda.
Celebrities like Sydney Sweeney and Selena Gomez have rocked variations of this trend, encouraging consumers to add a touch of bold sophistication to their makeup look.
5. Espresso makeup
Having topped charts this year as Sabrina Carpenter's hit single, it seems 'espresso' is also dominating makeup trends with #espressomakeup boasting 4,910 videos on TikTok.
@freshmakeuplooks espresso makeup tutorial ☕️ vid creds: @Mills 🤍 #makeup #makeuphacks #makeuplook #makeuptips #trendingmakeup #makeupinspo #grwm #getreadywithme #everydaymakeup #fyp #million #creatorsearchinsights ♬ milli-ON - Ashwin Gane
Espresso makeup focuses on deep, coffee-inspired tones that create a smouldering, elegant look. Think velvety matte brown eyeshadow, sharp winged liner, and a touch of warm contour for definition. This trend is perfect for those who love a polished, understated vibe with a hint of drama.
Celebrities like Hailey Bieber and Kendall Jenner have embraced espresso-inspired looks, proving this trend is a popular choice amongst fans and beauty enthusiasts alike.
Other trending looks
- Sugarplum fairy makeup - 4,054 videos.
- VS angel makeup - 1,654 videos.
- Berry makeup - 1,386 videos.
- Metallic makeup - 1,317 videos.
- Disco makeup - 1,112 videos.
