Timothée Chalamet makes his ambassador premier with Bleu de Chanel

The luxury house of Chanel has announced that Hollywood’s rising star Timothée Chalamet is the new face of its best-selling fragrance Bleu de Chanel, marking his first beauty ambassadorship.

This partnership marks the first time Chalamet has been tapped as a fashion or beauty brand ambassador, which is surprising given the ‘Call Me By Your Name’ star's rise to popularity.

Created by perfumer Jacques Polge and launched in 2010, Bleu de Chanel is a woody fragrance with notes of grapefruit, lemon, pink pepper, ginger, vetiver and incense.

Chalamet steps on to carry on the tradition that began with Gaspard Ulliel's appointment as the face of Bleu de Chanel in 2010. The actor was the first male Chanel ambassador and held this position for 12 years until his death last year.

The new Blue de Chanel campaign was shot by Mario Sorrenti and is set to surface next month, accompanied by a short film directed by Martin Scorsese.

A statement released by Chanel read: "With a dynamic energy as raw as it is refined, the French-American 27-year-old actor has gained a distinguished worldwide reputation, while still at the dawn of his career.

"Apart from his audacious style and unapologetic charm, Timothée Chalamet personifies the visionary and edgy spirit of the next chapter of Bleu de Chanel: a man who does not limit himself to the ordinary boundaries life sets and looks beyond what is visible."

Chalamet is among a string of celebrities signing up to become one of Chanel’s ambassadors. Minji from K-pop group NewJeans was announced as the Global Fashion Ambassador in February. In addition, Jennie from Blackpink and actresses Amandla Stenberg and Margaret Qualley starred in the Coco Crush jewellery campaign earlier this year.

Just yesterday, it was reported that Dior offered Johnny Depp "upwards of $20 million" to renew his contract for its best-selling fragrance, Dior Sauvage, for the following three years. Bernard Arnault, CEO of Dior’s parent company LVMH, cited the "image of Johnny Depp" was one of the main reasons why the fragrance was "a remarkable success". Chanel is therefore expected to reap the rewards of Timothée Chalamet's heartthrob image.