Tom Daley named as first ever global male ambassador for Rimmel

Tom Daley, British Olympic diving gold medallist, author and activist, has been unveiled as the first ever global male ambassador for make-up brand Rimmel London.

Revealing the news on his Instagram page, Tom Daley said: "Delighted to be Rimmel’s FIRST EVER global male ambassador 😆💜 Regardless of gender, everyone should be able to look and feel the best version of themselves and it’s great to see this shift in the beauty industry."

Daley shot to public prominence at the London 2012 Olympics landing a bronze medal while still a teenager. He has gone on to win many further titles in his career including two more Olympic bronze medals and an Olympic gold.

He has been one of the first openly gay British sportsmen and an energetic advocate for LGBTQ+ rights and mental health. More recently, he has made a name for himself as a keen knitter having been seen knitting poolside at the Tokyo Olympics to help him relax between his dives. This led to him establishing his own brand, Made With Love, selling knitting and crochet kits.

In his new role at Rimmel London he will be fronting campaigns, following in the footsteps of iconic British models such as Kate Moss and current global ambassador Adwoa Aboah.

The first images of Daley representing Coty-owned Rimmel were taken by Benedikt Frank and portray the athlete in his signature bright knits showing off a Union Jack manicure.

Speaking to British GQ, which broke the news of Daley's new role, Sarah Al Shohaib, Rimmel Senior Vice President, said that the move took the brand in a new and necessary diretion. “Rimmel’s partnership with Tom Daley marks an exciting new era for the brand. We are proud of our mission to prioritise diversity and inclusion," Al Shohaid said.

Image: Tom Daley Instagram, taken by Benedikt Frank