Tom Daley named Gillette's brand ambassador ahead of Olympics
Team GB Olympic Gold medallist, Tom Daley, has been recruited by Procter & Gamble-owned Gillette as its latest ambassador for its ‘Body and Intimate’ grooming range.
Tom Daley OBE garnered fame at the London 2012 Olympics landing a bronze medal while still a teenager. He has competed in five Olympic Games and has been named on the British synchronised diving squad for the upcoming Olympics in Paris. Daley was one of the first openly gay British sportsmen and an energetic advocate for LGBTQ+ rights and mental health.
He said: “To win an Olympic medal, you have to be at your best – physically and mentally, so knowing your body is prepared in every way for optimal performance is vital.
“Confidence and performance go hand in hand. How many times do we hear the phrase feel good, play good? I’m no different. Feeling smooth and knowing you’re ready to make that perfect rip entry helps to get you into the competition mindset, so partnering with Gillette Body & Intimate just made sense.”
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Callum Wood, Gillette Brand Director for UK & Ireland, added: “We’re excited to have Tom join the Gillette family. More and more guys are grooming their body and intimate areas as part of their routines to help look and feel their best. We know that one of the main reasons why guys body groom is for sport and performance – for when it really, really matters. This is true for guys in all sports at all levels, but the stakes are at their highest in Olympic level sport.
“Tom Daley is known for his incredible performance on and off the diving board and is someone we’re proud to support for when it really, really matters. We look forward to the future of Gillette Body and Intimate, and wish Tom all the very best at the Olympic Games Paris 2024.”
Back in October 2022, Tom Daley was named Rimmel's first-ever global male ambassador. At the time he took to Instagram to write: "Delighted to be Rimmel’s FIRST EVER global male ambassador 😆💜 Regardless of gender, everyone should be able to look and feel the best version of themselves and it’s great to see this shift in the beauty industry."
