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Tom Hardy stars in new Jo Malone cologne campaign

Tom Bottomley
14 May 2024

British actor Tom Hardy is the face of a new advertising campaign for Jo Malone London’s ‘Cypress & Grapevine Cologne Intense’, appearing in a short and quirky film that centres around London at night.

Directed by Edward Berger, who won an Academy Award for Best International Feature Film for 2022’s ‘All Quiet on the Western Front’, the short film also benefits from the screenwriting skills of Tom’s father, Chips Hardy.

Jo Dancey, Senior Vice President and Global General Manager of Jo Malone London, which is owned by Estée Lauder, said: "Tom is undeniably a huge talent. He is intelligent, compassionate, generous and thoughtful. But it was his willingness to be involved beyond being just a face of a campaign that really struck us.

"This is a true partnership that celebrates both the roots of Jo Malone London and Tom’s hometown. We have come together as creatives to challenge the perception of fragrance advertising, alongside having a real affinity with our shared values of mental health, continuing to spotlight the importance of taking the conversation further. It is a true privilege to have Tom as part of the Jo Malone London family."

Tom Hardy, who has signed a two-year deal to be ambassador for the premium fragrance, said: "It has been a privilege and great joy to collaborate with Jo Malone London on this campaign. What started as a shared connection and passion over similar philanthropic pursuits has since evolved into a wonderfully rewarding creative partnership, rooted in a shared commitment to making a long-term positive impact.

"It was a wonderful experience to work alongside such a brilliant team, helping to create a film that not only challenged us to visualise fragrance in new ways but was also evocative of the London we love - a city that embodies the exceptional and the contradictory in all its brilliance."

‘Cypress & Grapevine Cologne Intense’ is fresh and woody cologne "that unites the aromatic notes of cypress trees with the warmth of grapevine and the sensuality of amber". The refined, distinctive and bold scent for men is one Tom Hardy has allegedly long worn, so there was already a connection.

Speaking about the fragrance, Hardy added: "To me, Cypress & Grapevine Cologne Intense is a wonderfully classic vintage and earthy scent."

Images courtesy of Jo Malone London

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