Tommy Hilfiger signs deal with Give Back Beauty to hold exclusive license for beauty products

Tommy Hilfiger has announced a new partnership with Give Back Beauty Group, which will hold the exclusive worldwide license of the beauty and wellness business under the Tommy Hilfiger brand, including fragrance, skincare, hair and body care, cosmetics and home fragrance.

Under the agreement, Give Back Beauty will commercialise existing Tommy Hilfiger fragrances, such as its Impact and Tommy Now lines, and will also create new product lines starting in 2023.

Martijn Hagman, CEO, Tommy Hilfiger Global and PVH Europe, said: “The partnership with Give Back Beauty marks an exciting new chapter for our Tommy Hilfiger beauty and wellness business. Harnessing our shared commitment towards creativity, sustainability and innovation, we are confident that Give Back Beauty will accelerate global success for this category, including through the launch of fresh new product lines. Give Back Beauty’s strength in the Direct-to-Consumer market and in engaging with Gen Z and younger consumers will play a key role in further amplifying the reach and impact of our brand."

Strongly aligned with the Tommy Hilfiger brand values and sustainability mission to Waste Nothing and Welcome All, Give Back Beauty has a track record in sustainability and a business model that gives back to the community. The company maximises its use of recycled and recyclable materials.

Corrado Brondi, Founder and CEO of Give Back Beauty Group, added: “We are enthusiastic about this partnership. As a quintessential fashion brand with a classic American DNA, and meaningful and relevant purpose, Tommy Hilfiger has incredible potential within the beauty industry. We will proudly further strengthen its presence whilst driving an elevated brand experience to consumers.”

TheIndustry.fashion recently spoke to Esther Verburg, EVP of Sustainable Business & Innovation at Tommy Hilfiger, on The Beauty Edit Podcast, where she spoke about her super-sustainable career, the appeal of Tommy Hilfiger to consumers, how the brands sustainability and circularity plan is implemented, and the future for sustainable innovation.