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Tooth Angel aims to elevate dental care with debut collection

Lauretta Roberts
05 June 2024

Founded by a collective of experts made up of the UK’s leading dentists and hygienists, new brand Tooth Angel is on a mission to transform oral care with its debut collection of "luxurious and innovative" solutions.

The new sustainable range has been created with formulations using biomimetic ingredients, natural-like active ingredients to imitate the molecules found within the body.

A number of Tooth Angel products are formulated with hydroxyapatite, a mineral present in bones and teeth to support the structural strength of teeth, along with postbiotics obtained from lactobacillus paracasei (a type of probiotic found in the mouth) to help with gum health.

In addition the products are made from eco-friendly materials and recyclable packaging, and the brand supports a TerraCycle® programme to encourage recycling in participating dental and hygienist surgeries.

Products can be bought individually or as part of "Signature" or "Deluxe" kits and customers can choose either one-off purchases or subscription.

"In a world where sustainability often clashes with convenience, our mission is clear: to disrupt the status quo of oral hygiene. By challenging the cognitive dissonance surrounding toothbrushes, we're paving the way for a more conscious approach to dental care—one brush at a time," said Dr Shameek Poppat of Tooth Angel.

The toothbrush (£8.99) is the hero product in the range and comes in three colours with an ergonomic design to fit easily into the mouth, It features a recycled plastic handle, designed to be used for life, with replaceable brush heads (available via subscription).

Available in Cinnamon Mint and Wild English Mint, the toothpaste is encased in a sugarcane tube and cap – ensuring it is 100% recyclable. It has been specially formulated to address gum and sensitivity issues and enriched with biomimetic Hydroxyapatite, postbiotics, Vitamin E, and Aloe Vera for additional oral health benefits. It is free from SLS, BPF and titanium dioxide and contains a recommended fluoride concentration of 1450ppm.

Also available in Cinnamon Mint and Wild English Mint, is the Soft Floss (£6.99), which is a vegan-friendly floss woven from recycled water bottles. It is coated with vegetable wax, hydroxyapatite and xylitol. A Breath Spray (£6.99) completes the line up.

A Signature Kit containing toothbrush and floss is priced at £14.99 while a Deluxe Kit containing all products is priced at £31.99. All products are now available at

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