Townhouse continues rapid expansion with new salon in South Kensington

Townhouse is continuing to expand its salon estate in London, opening a new beauty destination crafted to serve the local community on Gloucester Road. 

Located at 58 Gloucester Road, the new salon offers luxury interiors, signature treatments and technology, including seasonal nail art collections, self-book kiosks and digital colour libraries to offer an "enhanced" experience.

Just a short walk from Gloucester Road station and around the corner from the V&A and Natural History Museum, it hopes to become the "ultimate beauty destination for locals and visitors alike".

Whether it’s a group of friends getting ready for a night out, a bridal party celebrating together, or simply locals seeking a moment of self-care, the new salon will also act as an exclusive venue for group bookings and private events.

Juanita Huber-Millet, Founder and Creative Creative Officer at Townhouse, said: "We are beyond excited to bring Townhouse to Gloucester Road.

"This isn’t just another salon for us—it’s a reflection of the community, a place where people can feel at home while indulging in the best beauty treatments available.

"Whether you’re stopping by for a quick pampering session or booking a group event, we’re thrilled to offer a space that’s all about luxury and personal care. Gloucester Road is the place to be, and we’re so proud to be part of this incredible neighbourhood."

Founded by Huber-Millet in 2018, Townhouse is on a mission to "revolutionise" the nail salon industry.

Initially launching with a standalone salon in London's Fitzrovia, it now boasts a portfolio of 40 locations across London and the UK - 30 of which were added in 2023.

Earlier this year, the business also opened its first international location in Beverly Hills, California, with further destinations planned for other high-profile locations.

It's not just Townhouse's salon estate that's expanding but also its retail line. The luxury brand recently launched two gift sets - the Nourish & Glow Set and Smooth & Shine Set - for the holiday season, each filled with two bestsellers.