Townhouse expands retail line with debut nail polish range
Premium nail salon Townhouse has unveiled its first-ever nail polish line, The Flawless Collection, marking a significant milestone in the brand’s evolution.
The launch features two new ranges - Flawless Gel and Flawless Polish - marking the beginning of a new chapter for the brand as it expands its retail line.
Combining years of in-salon expertise with advanced formulation technology, the collection promises to deliver long-lasting, high-performance results that meet the highest European standards.
Juanita Huber-Millet, founder and Creative Director at Townhouse, said: "At Townhouse, excellence is never optional, it’s ingrained in everything we do. Every product we create is held to the highest standards of quality, safety and design.
"Being vegan, cruelty-free and removing toxic ingredients isn’t a marketing choice, it’s simply how we believe things should be done, with care, intention and integrity at every level."
Developed over nearly two years of formulation and in-salon testing, the Flawless Gel introduces the brand’s first professional gel colour, promising up to three weeks of "glossy, chip-free wear".
The range also includes a strengthening base coat designed to reinforce natural nails, helping to prevent breakage and promote healthy growth.
Meanwhile, the Flawless Polish has been designed for both salon and at-home use, featuring 40 colours. When paired with the Extended Wear Topcoat, the polish offers up to 14 days of wear.
From the advanced formulation to the ergonomic, curved precision brush, every design element has been created for "a smoother, closer application and a professional finish".
Each shade has also been personally curated by Huber-Millet to reflect the signature Townhouse aesthetic.
"For me, polish should feel as luxurious as it looks. That glossy, refined finish is a Townhouse signature - modern, minimal, but always elevated. Even something as small as the curve of the brush makes a difference; it allows for a cleaner, closer application - your Townhouse-perfect finish, even at home while retaining a relentless commitment to removing toxic ingredients," added Huber-Millet.
Founded by Huber-Millet in 2018, Townhouse is on a mission to "revolutionise" the nail salon industry. What began as a single boutique salon in London’s Fitzrovia has since grown into a business with locations across London, throughout the UK, and now in the United States.
The introduction of the new line represents a "defining moment" for the brand as it continues to expand both its professional and consumer product offerings.
"This launch represents so much more than product innovation – it’s the start of a new era for Townhouse. We’re redefining what it means to deliver a flawless experience, from the salon chair to your own home and this is only the beginning," Huber-Millet concluded.
