Premium nail salon Townhouse has partnered with Pepsi MAX to launch a limited-time experience at its Covent Garden salon.
Aligning with Pepsi’s "Better with Pepsi MAX" campaign, Townhouse is introducing The Cherry Glow Bar - a new activation inspired by the flavour of Pepsi MAX Cherry.
As part of this, the salon has been transformed into an immersive space celebrating "full cherry flavour", offering a custom nail art menu, a "glow and go" makeup station with cherry-infused looks, a dedicated drinks bar, and themed giveaways.
Featured nail designs include:
- Pepsi Cherry Twist
- Pepsi MAX Gloss
- Pepsi Pop Art
The collaboration attempts to blend bold aesthetics with flavour-inspired creativity, offering a "distinctive beauty moment" in the heart of London.
Juanita Huber-Millet, founder of Townhouse, told TheIndustry.beauty: "At Townhouse, we are experts in crafting flawless nails with precision and style.
"We saw a perfect synergy with Pepsi MAX’s bold and playful flavour and visual energy. This activation brings together confident beauty and refreshment in a fun, memorable way."
Founded by Huber-Millet in 2018, Townhouse is on a mission to "revolutionise" the nail salon industry. What began as a single boutique salon in London’s Fitzrovia has since grown into a business with locations across London, throughout the UK, and now in the United States.
