Tracey Woodward takes up leadership role at Modern Botany
Beauty and wellness expert Tracey Woodward has joined the leadership team at Modern Botany, in an appointment designed to help the brand “lead the curve” in designing innovative and efficacious plant-based formulations, with no compromise on values, transparency and sustainability.
Woodward, whose 30-year career already includes high-level roles at Estée Lauder, Aveda and Aromatherapy Associates, joins Modern Botany as director of and innovation, working alongside co-founders Dr Simon Jackson and John Murray (Previously of Dr Jackson’s Natural Products).
Initially approached to consult on brand positioning, Woodward said she quickly “fell head over heels in love with the brand, the people and everything that Modern Botany stands for.”
“What the world wants are brands with purpose; and Modern Botany’s purpose is science, sustainability and self-care,” she said.
“It has been a joy to work on the new product development and to build a strategy with meaning.
“I am excited to be here and look forward to launching a brand with real commitment and authenticity.”
A new multipurpose oil will be launched in January with a full new brand re-launch set to follow in March.
