Transformulas announces Calum Best as brand ambassador

Skincare brand Transformulas has announced a partnership with British-American reality TV celebrity and entrepreneur Calum Best, son of football legend George Best, to help "revolutionise men’s skincare".

The aim is to motivate men to enhance their existing grooming routine and cater to what Transformulas sees as a growing consumer category.

Best, 42, is the new face for the brand’s ‘Marine Miracle’ range – a "dynamic duo" consisting of the Marine Miracle Crème and EyeZone.

The range boasts advanced formulas that "blend the forces of science and nature", inspiring skin confidence.

Best said: "I always recommend staying on top of your grooming game by using products that suit you. The Marine Miracle Crème has emerged as a standout product in my skincare routine. The range sets new standards in achieving softer, more vibrant, and firmer skin.

"I definitely think that men should use skincare. The older I get, the more I want to take care of myself and I think that using skincare and taking care of the mind, body and soul is a good form of self respect."

Transformulas has spent over 20 years establishing a reputation rooted in evidence and transformative results, with a focus on non-surgical skincare solutions - backed by rigorous clinical trials - for what it calls "results-driven beauty".