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Tribe Dynamics and True Beauty Ventures partner to accelerate growth for beauty brands

Lauretta Roberts
25 August 2022

Tribe Dynamics a CreatorIQ Company and True Beauty Ventures have teamed up to expand ways to collectively accelerate growth for beauty and wellness brands.

The influencer marketing analytics platform and the leading beauty and wellness growth fund are offering brands the opportunity to grow their businesses through influencer marketing and will also provide access to potential capital investment via their partnership. True Beauty Ventures (TBV) will also apply Tribe Dynamics’ analytics and tools to evaluate potential investment opportunities and will extend these resources to TBV’s partner brands.

Beauty and wellness brands with more than 10,000 social media followers are invited to get in touch via the Tribe Dynamics website to be considered for investment or to become a brand partner.

“We are thrilled to partner with True Beauty Ventures given their exclusive focus and deep expertise in beauty investing,” said Conor Begley, Co-Founder of Tribe Dynamics and Chief Strategy Officer at CreatorIQ (pictured above).

“TBV has a strong reputation, an incredible eye for brands, and the right expertise to help our customers grow their business. Brands that TBV have invested in are some of our top performers on Tribe today,” Begley added.

Rich Gersten and Cristina Nuñez of TBV

TBV has been building a portfolio of beauty and wellness brand and has to date made 10 investments including: K18 Hair and AQUIS (biotech based haircare), Kinship (clean Gen Z skincare), Crown Affair (healthy haircare rituals), maude (modern intimacy), BeautyStat (chemist founded skincare), Moon Juice (ingestible beauty), Dieux Skin (conscious clinical skincare), Caliray (California inspired beauty), Cay Skin (inclusive SPF skincare), and Feals (plant based wellness). has It flexibility to invest across multiple growth stages, from Seed to Series C.

Rich Gersten, Co-Founder of TBV, said: “I have known Conor Begley since he founded Tribe Dynamics and have so much respect for what he has built. Our sector-specialized fund, with its extensive beauty ecosystem and platform, is the perfect complement to CreatorIQ and Tribe Dynamics. With nearly 1,000 beauty brands evaluated in less than two years, we have a  unique vantage point in the beauty industry. Partnerships like this one continue to reinforce our unique sector expertise.”

“Tribe Dynamics help measure and magnify success for brands in our space,”  said Cristina Nuñez, Co-Founder of TBV.  “Together we believe we can further support emerging beauty brands within Tribe’s platform as well as bolster our own investment approach and portfolio using Tribe’s valuable metrics and data.”

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