Trinny London launches skincare products

The digital-first beauty brand Trinny London has launched a new skincare range, with a two cleansers and cotton cloth making up the initial product selection.

The first oil-based cleanser is called Be Your Best Enzyme Balm Cleanser and aims to remove makeup and nourish skin, whilst the Better Off AHA/PHA Gel Cleanser is formulated with liquid exfoliants to remove dead skin cells.

"After four years of incredible growth, we’re moving to the next level and bringing our community the vertical they ask for the most," the brand said.

Trinny London was launched in 2017 by fashion adviser and television personality Trinny Woodall with range of make-up range and accessories that were portable and stackable.

The cleansers will be available via the Trinny London website in 180 countries with prices starting at £28.

In November 2020 the brand launched its first ever TV ad campaign to reach consumers in what was forecast to be the most "digital" Christmas ever.