Trinny London strengthens business operations to enhance customer experience

Trinny London has modernised its business operations to help enhance the brand's customer experience.

Trinny London is a digital-first global beauty brand. Founded in 2017 by Trinny Woodall, the brand sells its wide range of products online to customers in over 180 countries.

Working with solutions provider NetSuite and digital agency Excellent Zephyr, Trinny London is supporting business growth with the optimisation of its back-end operations.

Excellent Zephyr has provided Trinny London with experienced consultants, technical resources and project management to assist the project. As part of this, the company enlisted the support of the retail integration platform, Patchworks.

The Patchworks iPaaS platform connects ecommerce systems including shop front, ERP, CRM and warehouse management, allowing businesses to simplify the integration of their technology stack.

Taher Khaliq, Chief Technology Officer at Trinny London, said: “With a growing product portfolio and multiple sales channels, we needed to have real-time visibility across the entire operation, accessible from anywhere at any time.

"As the UK faces a cost of living crisis and impeding financial challenges, the ability to streamline our operations and make strategic business decisions at speed and with agility is vital to our growth."

Ady Collins, COO at Patchworks said: “The challenge that many retailers currently face is having an existing, diverse and established tech stack, that struggles to connect and provide strategic data insights.

"We’re thrilled to have been able to seamlessly connect Trinny London’s software, allowing them to make informed decisions and improve overall business performance, based on data across the entire business. We’re excited to see the results over the coming months."

Ian Moore, Head of Services at Excellent Zephyr, said: “We’re delighted to be working with such an innovative, fast growth and disruptive brand like Trinny London. Their integrated NetSuite solution can scale to support their ambitious business operations so that they can overcome any challenges head on and can continue to grow their business with confidence.”

Listen to TheIndustry.beauty's podcast episode with Trinny London CMO, Shira Feuer.