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Tropic launches 'Nice To Meet You' campaign to reach new audiences

Tom Shearsmith
28 July 2022

Carbon negative skincare brand Tropic has launched its first large scale advertising campaign on the London Underground, with over 200 sheet poster adverts and digital placements at various tube stations.

The advertising campaign aim to introduce its natural beauty products and company ethos to a wider audience, showing how efficacious beauty can be powerful, purposeful and planet-protective.

The London campaign sees Tropic come full-circle to its roots in Greenwich Market, where Tropic’s Founder and CEO, Susie Ma, sold the very first products in 2005. With a diverse range of models belonging to a younger demographic, Tropic’s campaign aims to appeal to young professionals.

Tropic’s award-winning, cruelty-free and vegan product range has expanded over the years, with over 275 products across a bountiful selection of skincare, sun care, makeup, body, mama and baby care. Tropic double-offsets emissions, responsibly sources ingredients, commits to recyclable and refillable packaging, and funds education with every purchase, having opened two schools in Madagascar and Cambodia.

In 2022, the brand introduced a rainbow of COSMOS-certified organic ingredients to its core skincare range, whilst also revamping its packaging to be more sustainable. Lids, bottles and containers have been made from post-consumer recycled plastic wherever possible, and more glass bottles have been introduced for easier recycling.

Susie Ma, Tropic Founder and CEO, said: “We’re so excited to be launching our first advertising campaign in London, and with our products freshly made in the city, we hope it’s the start of a successful new way to interact with and engage various local audiences.”

Tropic plans to extend the campaign onto paid social and digital advertising, and expand the ‘Nice To Meet You’ campaign across other UK cities later in the year.

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