Tropic Skincare bolsters online experience with new personalised skincare service

UK-based brand Tropic Skincare has launched a new online skincare analysis in collaboration with beauty tech platform Revieve, offering personalised, AI-powered recommendations.

The new 'AI Skincare Quiz' experience integrates Revieve's Digital Skincare Advisor, described as "a powerful AI-driven self-diagnostic experience that offers personalized skincare guidance".

Megan Anwyl, Ecommerce Manager at Tropic Skincare, who led the integration, said: ""Every person’s skin is different, so it can be confusing when you’re trying to find products that’ll work for you.

"At a time when there’s so much conflicting advice about skincare, offering personalised, AI-powered recommendations takes the guesswork out of curating an effective beauty routine.

"Our innovative AI Skincare Quiz makes learning about what their skin needs super simple for our customers, making it easier for them to choose products that’ll help them achieve their skin goals."

So, how does it work?

By taking a selfie and answering a simple skincare quiz, consumers receive an in-depth analysis and tailored product recommendations to help target concerns such as dryness, dullness, and sensitivity.

Following this, customers can then browse and shop their recommended routine immediately or share their results with their Tropic Ambassador for further support and guidance.

The new experience is fuelled by Revieve’s proprietary computer vision, which assesses over 120 skin metrics to provide highly accurate and customised skincare solutions for every user.

Sampo Parkkinen, CEO of Revieve, said: "We’re thrilled to partner with Tropic Skincare, whose dedication to natural beauty and sustainability mirrors our own approach to digital personalisation.

"Our AI-powered skincare advisor will allow Tropic’s customers to receive tailored advice that supports their individual skincare needs while celebrating the British brand’s ethos of ethical beauty."

Founded by Susie Ma, Tropic Skincare blends tropical botanicals with cutting-edge science to create a range of vegan beauty products.

Inspired by her Grandma's homemade body scrub recipe, Ma started out selling at Greenwich market. Today, the brand stocks a variety of products across skincare, bodycare, makeup and haircare.