Tula launches in UK
US skincare brand Tula has launched in the UK at Space NK, allowing consumers access to both physical and digital shopping experiences nationwide.
Founded by Gastroenterologist Dr Roshini Raj, Tula is a clinically effective skincare range powered by probiotic extracts and superfoods. Tula, meaning 'balance' in Sanskrit, aims to restore natural skin balance through powerhouse science-backed formulas that hydrate, nourish, soothe and balance skin.
Space NK customers can now shop a curated assortment of 26 products across the brand’s bestselling Core and Ageless collections in 40 Space NK stores and online. The product offering includes the brand's 27-7 Moisture Hydrating Day & Night Cream, The Cult Classic Purifying Cleanser and So Polished Exfoliating Sugar Scrub.
The omni-channel launch is supported by a marketing campaign that highlights Tula's doctor founded heritage, clinical effectiveness and ingredient focused approach to skincare and wellness.
The launch also sees the introduction of Tula x Space NK promotions including window displays, in-store activations, VIP previews, email support and sampling programs.
In January 2022, Procter & Gamble acquired Tula to boost its portfolio of prestige beauty brands.
