Twitter is testing a new shopping feature for brand profile pages

Twitter has announced it will shortly begin allowing businesses to showcase products for sale at the top of their profile page, as it follows in the footsteps of rival Facebook which opened a “Shops” feature last year.

The new shopping feature will initially be tested with “a handful of brands” in the US before a full roll out in the next year, if the feature is successful.

Users will be able to scroll through a carousel of products at the top of the brand’s profile, tap on a product and then pay through the retailer’s ecommerce site.

The test is a renewed attempt to offer shopping on Twitter, with the company previously experimenting with similar features in 2015.

Last week, the company announced it will begin testing the use of upvote and downvote buttons as a way to better highlight the more interesting and relevant replies in a longer conversation thread.