Uber Eats teams up with Benefit to deliver beauty products to customer’s doorstep
Benefit Cosmetics will be the first beauty brand to join Uber Eats’ personal care category from the end of November, with customers able to purchase products and exclusive gifts in certain locations.
To celebrate the partnership Benefit will also have its Holidays pink RV come to customers houses for free brow services, including brow consultations, as well as wax and tinting treatments.
Time slots for treatments in the pink RV can be booked on the Uber Eats app, which will start touring on 16 November in Manchester, then travel to Birmingham on the 18th, Edinburgh on the 20th and London on 23rd.
Benefit is not the first beauty brand to tap into new delivery channels, with Boots launching on delivery app Deliveroo in August this year, giving customers access to more than 400 Boots products on demand.