UK start up Luna Daily secures £3m investment to fuel international growth
Luna Daily has closed a £3 million investment round and is entering into North America as the first exclusive UK-based intimate care brand to launch at Sephora.
Founded by beauty industry veteran Katy Cottam, Luna Daily was created to "give women a choice and combine bodycare with the outdated ‘feminine hygiene’ category". It offers a range of microbiome-balancing bodycare for all skin and is designed for women and people with vulvas across all life stages from puberty, through motherhood, to menopause.
Led by Redrice, Joyance Partners, Velocity Juice and Angel investors, the seed round will be used to support the global expansion of Luna Daily - just one year after the business was founded. It will also allow the brand to drive new product development and to further its mission to "eradicate shame and normalise the conversation around intimate care".
The funding comes as Luna Daily announces its international retail expansion with Sephora in North America, launching online and across over 260 stores next month. It follows the brand's recent growth in the UK, having just launched at Harrods and H beauty in January 2023.
Katy Cottam, Founder and CEO of Luna Daily said: “For so many women, their intimate skin is an afterthought, only prioritised when there is a problem and they’re forced to use outdated feminine hygiene products which have ‘what’s wrong with her?’ associations.
“My vision is to get rid of this 'feminine hygiene’ category altogether. I created Luna Daily to give women a choice about how they care for their bodies - as we say, from head, vulva, knees and toes.
“We’re proud to be leading the next evolution in the female wellness category and Sephora is the perfect retail partner, boldly championing this category and celebrating innovations from emerging brands like ours. It's a huge milestone for a UK startup to be the first ever UK brand of our kind to launch in Sephora, helping to grow this category and educate their clients.”
