UKLASH to launch ‘Self-Growth Studio’ pop-up in Shoreditch
UKLASH is bringing its 'Never Stop Growing' philosophy offline with the launch of a three-day immersive pop-up in Shoreditch, marking the digital brand’s most ambitious consumer experience to date.
Running from 30 January to 1 February 2026 at 150 Shoreditch High Street, the Self-Growth Studio is positioned as part wellness studio, part beauty destination.
Nima Pourian, Founder of UKLASH, said: "Since our launch in 2018, UKLASH has Never Stopped Growing, and our Self-Growth Studio is a physical representation of that.
"Creating our London pop-up gives us a chance to create a safe space for our customers to explore self-growth, confidence and Super Natural Beauty, together."
Following a successful direct-to-consumer event in September, the Shoreditch activation reflects UKLASH’s growing focus on in-person engagement as beauty brands increasingly look beyond digital channels to build deeper community connections.
At the heart of the experience are one-to-one scalp analysis sessions with certified trichologists, using advanced scanning technology to assess individual hair and scalp needs. Alongside clinical insight, the programme also includes yoga, Pilates and manifestation sessions.
The pop-up will also feature a Discovery Lounge, where visitors can explore UKLASH’s best-selling lash, brow and hair growth serums, receive personalised recommendations, and shop with 20% off across the range. Guests spending £35 or more will also receive a complimentary wellness juice. Entry to the space is free, while bookable sessions require a £10 deposit redeemable against purchases on the day.
Sophia Taylor, Senior Director of Brand Marketing at UKLASH, added: "Our customers want access, education and expert guidance, as well as great products that give results.
"The Self-Growth Studio allows us to listen, connect and bring the UKLASH philosophy to life in a way that goes far beyond the digital space. For us, 2026 is the year of offline experiences and deeper connections with our audience."
