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Ultra Violette secures investment to boost global growth

Sophie Smith
25 January 2024

Australian SPF-based skincare brand Ultra Violette has secured a $15 million investment to help drive global growth and product innovation.

The investment from US consumer private equity firm Aria Growth Partners will support the brand's further expansion into North America starting with Canada in March 2024, as well as fuel product innovation and team development.

It marks the first time Ultra Violette has taken outside capital having been previously bootstrapped by co-founders Ava Chandler-Matthews and Rebecca Jefferd, who will remain the majority owners and operators of the business.

Ultra Violette

Ultra Violette has amassed a cult following since launching in 2019, with bestsellers such as a Supreme Screen SPF 50+, Queen Screen SPF 50+ and Fave Fluid SPF 50+, amongst others.

The brand is stocked in over 28 international markets across Europe, Australia, Asia and the Middle East, including Sephora, Space NK, Harrods and Liberty London in the UK.

"This investment marks a significant milestone for our business, one we are confident will be remembered as the starting point of something greater than we could have imagined," said Jefferd.

"Aria has shown huge passion and support for our brand from day one, and we are thrilled to work with them."

Based in New York City, Aria Growth Partners is also known for its existing partnerships with British skincare brand The Inkey List, as well as Lesser Evil and Onda Tequila Seltzer.

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